Infographic by WebDAM summarises key 2013 stats to drive your 2014 strategy.

Greater resources and budget will be allocated to digital marketing with 55% of marketers increasing their digital budgets in 2013. Social media budgets will also double over the next 5 years.

Content is also key with 78% of CMO’s believing custom content is the future of marketing. Nearly 50% of companies now have content marketing strategies.

Blogging is highly important with B2B companies that blog generating 67% more leads than those that don’t.

Search is a key priority with 33% of organic traffic going to the 1st item listed and  72% of marketers planning to increase their PPC (pay per click) budgets in 2014.

Be sure to review the infographic and I hope this helps you with your 2014 planning!

2014 Marketing Statistics Infographic

Image credit: MHK Marketing, https://flic.kr/p/wpwz15