Business, Marketing, Tech

Cheers to more exciting things to evolve your business in Digital and Tech for the New Year! Take a pick from our top 3 tips.

Sometimes, you have to let go of the old to create space for the new – and the better. So shake off the dead weight of 2016 and resolve for real evolution in your business next year.  Competitive businesses big and small are preparing for these digital and tech movements in 2017, and they aren’t going to wait for you to catch up.

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  1. Artificial Intelligence (AI) and Automation

Once again we’re taking a big step beyond automation and into the world of AI. We’ve seen driverless vehicles debut this year, but we’ve actually got a closer eye on chatbots for 2017. Think of them like a Siri or Google Assistant for your business that could get to those couple of missed customer enquiries or even complete tasks for you. It’s 24/7 customer services at your convenience.

 

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  1. Immersive and Interactive Content

The audiences of today crave instant gratification, demanding immersive and interactive content to capture their attention at all. In 2017, we’ll see the continual normalisation of virtual reality content. Already in 2016, funky VR headsets brought us closer to the Olympic action in Rio from the other side of the world. And Snapchat’s Spectacles are making it easier to produce and share immersive content than ever before. So watch out next year – we could be spending a lot less time in the real world.

 

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  1. The Untethered Business

We’re living in an age where our capabilities are becoming less tethered to our current physical location. Businesses are working over cloud platforms and internet-based communications, and consumers are switching on their home sound systems via mobile apps from outside their home. We’ve said it thousands of times: if your business is not optimised for mobile, you are missing out on huge opportunity for growth (remember the Pokémon Go madness this year? AFL on mobile?) So get your content mobile-ready. Ask us how Accelerated Mobile Pages (AMP) can streamline your brand content on mobile, and audit your online stores for hits and misses in usability and marketing strategies for traffic.

If you’ve kept up with us over the last year with the Dando Newsletter and INSIGHTS publication, you’ve already taken that first step to evolve your business for 2017. But as you’ll know (or will figure out), the digital space moves fast and, at this point, showing no signs of slowing down. So if digital evolution for your business is something you’ll challenge in the New Year, we’ll be right here for regular alerts – if you need. Just sign up below and we’ll see you in the New Year!

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