Facebook has a vested interest in defeating Adblocker. And Adblocker has hoards of crowd-sourced intellect from the people-against-advertising movement. So while the two are locked in battle, and you’re worried about your ads being quashed, there are two key lessons to be learned…

1. Facebook fights

Whether you like it or not, Facebook is now a fully-fledged advertising giant and they’re fighting every regulation that gets slapped across their face. Their revenue model centres around advertising, after all. All the data that Facebook profiles hold can be used to locate your perfect customer, and with their slick, user-friendly targeting tools, most businesses find a Facebook presence to be profitable. But here’s the issue: you won’t always be able to rely on its supremacy as adblockers become ubiquitous there will be peaks and troughs and the inevitable interruptions to service. This war will have many battles, but you automatically lose if you don’t even get involved.

2. Variety is the price of (digital) life

Promoted posts on Facebook do not a digital strategy make. As this virtual battle makes clear, you can’t just rely on an audience free of AdBlockers. So, what’s a digital strategy without a few little ads?  It’s high-quality written content, strategically posted and re-posted in the right places. It’s having a strong social media presence, and staying social as a brand. It’s having a conversion-optimised website. It’s email marketing, and it’s detailed competitor analysis, it’s consulting with a digital strategist every few months to make sure you’re up to date. Not only will you circumvent the adblockers, but you’ll generate something people actually want to interact with.

So yes, adblockers are a serious consideration for advertisers. But they’re not an unsolvable riddle. Having the full picture, and the full package of digital marketing services, is a serious advantage when you’re trying to build up your brand. After all, being a lovable brand means you have to consider the concerns of your audience at every stage. And if your audience isn’t one for explicit advertising, you need to work with something that works for them.