TECH UPDATES

The digital world is a tough place to survive.
It’s so exhausting, that at the age of fifteen, Google AdWords is already in need of a facelift (not even its first).

Google announced changes to its 60-billion-dollar advertising platform at the end of March, citing the need for a more user-oriented façade.

However, as Google has assured us in a recent press release, there will be no changes to the way ads run.

So, if it’s just a cosmetic change, then why are we telling you about it?
Well, as always when dealing with the search engine giant, if they care, you need to do the same. Google have poured an enormous amount of energy into this re-design, working with big and small advertisers to get the best insights into how they interact with the platform, and how it could improve.

Put simply, Google are trying to increase the popularity of their platform by making it easier to understand and use. This change will most likely increase the popularity of AdWords as a means of advertising online, which means if you’re not already considering the platform, you should be.

AdWords is currently a dense, predominantly text-focused tool that has left many users feeling bewildered and overwhelmed.

 

The "old" AdWords: user unfriendly

The “old” AdWords: user unfriendly

The redesign promises to dash that confusion, replacing it with an “intuitive” interface. Immediately, the platform looks stripped-back, with a greater emphasis on graphics than on words; the changes are easy to see, even if you’re not overly-familiar with the platform.

redesign

Google gives a sneak peek of the re-designed AdWords.

 

All of this demonstrates AdWords’ ability to adapt to users’ needs, and to look towards the future. Which likely means that it’s going to be around for another fifteen years in some shape or form.

After all, Google, as the unrivalled search giant, is unlikely to relinquish control over its own search engine ads. If you haven’t made it part of your marketing strategy, there’s never been a better time to consider it: we’d love to share our knowledge with you.
Start a conversation with us today.

 

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