TECH UPDATES

Attention all website managers! The Grand Overlord of the Internet (Google) has introduced a new project. It’s called Accelerated Mobile Pages, or “AMP” for short, and it’s going to be big. But what does that mean for you?

For almost everyone–yourself presumably included– reading on the mobile web is a slow, clunky, and frequently frustrating experience. AMP means that Google has decided that it doesn’t have to be that way anymore. AMP is an open-source initiative that embodies the vision of publishers creating mobile-optimised content once and having it load almost instantly on every platform…. All without updating the readers’ internet connections.

This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest, WordPress, Chartbeat, Parse.ly, Adobe Analytics, and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages. Some of the publisher partners are similarly big players: The Huffington Post, The New York Times, TIME, The Daily Mail.

The benefits of AMP are obvious for consumers. If you believe the hype, pages will be loading at lightning speed, and the mobile will begin its long and triumphant reign as content king.

The benefits to publishers are in the new kind of consumer-behaviour that AMP allows. Super-fast loading makes for super-fast scroll-throughs: more publisher content gets seen, including more of their revenue-driving ads.

We’re always investigating how we can bring the latest innovations into being for our clients, and we’re already evaluating the benefits of this new update for our clients. If you’re the kind of business that gets most of your hits on mobile, keep this on your radar and send us an email now.

If you’re interested in getting more of our research on your desk, it won’t cost you a cent. Right now, we’re offering Dando INSIGHTS for free with our newsletter subscription, never been easier to keep on top of what’s happening in the worlds of business, marketing, and technology.

Get the latest INSIGHTS

Sign up to the Dando newsletter and we'll send you the download link right now.
  • This field is for validation purposes and should be left unchanged.