What are the benefits of social media marketing?

Some old-school marketers see social media as a temporary fad to take advantage of while it’s here. But in reality, social media marketing more than the “next big thing”: it’s already the big thing. Don’t worry: the platforms may come and go but social media marketing is here to stay. What you should worry about is that over 50% of marketers aren’t sure what social media platforms and tools are best to use. So that might be you…

We don’t want to scare you away from social media; we just want you to get the benefits. And when your marketing is done right, there is From brand awareness to conversion rates, social media can help you increase it all.

Let’s talk brand recognition and awareness. You should grab every opportunity to increase your visibility– this almost goes without saying. Your social media platforms are bold new channels for your brand’s voice and content! They make you more accessible to new customers and increase familiarity in old ones. After all, seeing your post in their newsfeed might be the reminder they need to engage with you!

This brings us to another benefit: brand loyalty. Engaging on social media makes you more human and less machine. It might be labour-intensive, but commenting and reacting to your audience seriously boost this. But it’s the simple things: every time you post, you give greater access to your brand. This makes people feel less apathetic, as the company takes on ‘point of reference’ in their feeds and their minds.
Create video, photography, text posts, and even live broadcasts to entertain and inform and communicate with your audience. While not every interaction people have with your brand will result in a conversion, you’re keeping potentials warm. And using these tools, you can be whoever your brand needs you to be! And if that’s downright weird, you know at least it’s working for Denny’s…

 

Screen Shot 2017-03-02 at 4.14.39 PM

Denny’s posted this image. Twelve times. No context. 2.4K likes.

Social media also allows for you to create more opportunities to convert. Social media sites are driven to make themselves more attractive to advertisers; it’s how they make their money. And as a result, they build tech tools that help you capture your audience. Facebook allows high-level targeting options for their ad campaigns: far beyond just age and location. Other platforms are on their way to this, too!

Social media is a place where businesses can act like people, and get the response they need from real people. Whether you’re struggling to build an audience, or to gain traction with them, talk to us! Fill in the form below and we’ll get in touch with a little help.

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