Blog, Design

What is custom website design? We walk you through the basics and the benefits.
 

The benefits

Custom website design is the process of creating a unique web page to suit an individual, topic or brand’s certain requirements. It’s everything from layout to user experience. Web designers consider the site’s audience, function and traffic when constructing their designs. It’s much more than pretty pictures: it’s a serious online advantage.
So, what’s the alternative to custom web design? Template-based web design. This might mean you get a couple of customisable features, but mostly, you’re using a basic format with new hero images.
And we’ll clear the elephant out of the room now: yes, it’s cheaper. But your ROI will be lower.
 

Individuality

When you use a generic template, your brand’s individuality is lost.
When you use custom web design, you know that there won’t be inadvertently reminding any consumers of any competitors. And you’ve actually got a chance at being memorable, too! Fancy that! In discussion with your web designer, you can workshop your design to make it just right: it’s not just a simple, “pick whichever fits best”. It’s like having a suit custom tailored to you, rather than getting an off-the-rack one altered.
 

User experience

By customising your own webpage, you can also ensure that the site is focused on your customers. A good user experience is essential for your page, especially in online shopping. With custom design, you have the chance to shape how your users interact with your brand and your products. And that’s not all user-experience is good for. There is a strong link between an easy-to-use site and a highly ranking site. Especially for sites with good mobile user experience. Most of these templates lack the user experience considerations to boost your rankings, which effectively loses your customers before they’ve even landed on your page.

And here’s another reason: 25% of users refuse to buy products online if the company’s page is difficult to comprehend. Making your page easy to navigate is simple when you’re able to control what kind of features you want on the site. By working with a web designer, you’ll avoid losing these crucial profits.

So, where does this leave you? Are you looking to build a new website? For custom website design, you’ve come to the right place. We love building beautiful websites that work. So to learn a bit more about us, fill in the form below! We’d love to hear from you.

Contact Form

  • This field is for validation purposes and should be left unchanged.