Today, designing a website is a crucial aspect of marketing a business. Yet, there are way too many websites that display seriously clunky web design. Your website needs to be instinctive, functional, as well as aesthetically pleasing. And when it’s not… You’re losing patronage and– almost certainly– money.
Issue 1: Speed
People navigate away from slow, garish, and difficult-to-use websites– pretty quickly, too. Especially on mobile, where 47% of visitors expect your site to be fully loaded in 2 seconds or under. But what does this have to do with web design?
Keeping your website clean and simple actually helps it load faster. Plus, an intricate and complex website is difficult to navigate and more confusing than appealing. You must decide what information is most important to your users and focus on conveying that information on the homepage. In fact, users should be able to recognise your message within ten seconds of visiting your home page.When displaying websites from search results, Google loading speed– with demands even more vigorous than your users. Under one second is Google’s test.
Issue 2: User Experience
And Google has yet another demand– good user experience. This has to do with your site’s structure of pages, as well as how it reacts on mobile.If you want to climb the search rankings, you might have to listen to Google’s demands. But that’s far from the only reason you should consider user experience…FIf your website is difficult to navigate with a million sub menus and pages, there is a risk that users will lose interest and move onto the next site on the results page. Also, users won’t be able to do what it is you want them to do on your website – whether it be read your blog, learn about your brand, or send you an enquiry.
Issue 3: Contact
The final aspect of designing a website for marketing is to provide a way for users to stay in touch. Make your contact details or “Contact Us” page easy to navigate to. And, if you’ve got social channels (and you should), link them in an obvious spot. And don’t forget your email subscription form! But be wary of the pop-up for your sign ups. It’s tempting to do, but the overall user experience is compromised by those annoying little guys. After all, Google penalises sites with pop-ups on mobile these days…
Your website is the first thing many people will ever see of your brand. If they wait for it to load, that is… So, make an appealing first impression. When you’re designing a website, it’s so much more than pretty pictures. It’s your digital persona: it’s worth the time and effort to get it right.