Blog, Dando

When you’re starting with ecommerce website design, you’re working with a mix of art and science. So your final design is worth as much consideration as you can give it. Your clients, too, are worth as much consideration as you can give…After all, customer service doesn’t end at bricks and mortar stores. If you’re trying to maintain your own online store, you need to provide the optimal shopping experience. The face of your business online might not be quite human, but it still needs to interact positively with your customers. Here’s how to make it happen…
 

Your ecommerce website design should be….
Clear and simple design

Whilst it seems blatantly obvious, it’s important that your website is simple to navigate. For your products page, make sure that the photos are nearly arranged on results pages with important specs and price. Visuals, in most cases, are key. Pay close attention to how products are categorised, too. Simple subcategories make things a lot easier. Search engines on your page are a necessity for customers who come to a site knowing what they want to purchase. If a page is difficult to navigate then this can often deter and frustrate users, which is the last thing you want.
 

Your ecommerce website design should be…
Easy to spend with

When they come to the checkout (after you’ve worked so hard to get them there) you don’t want to blow it. So here’s what’s on their minds: convenience and security. hat reassures users that your site is actually secure? At the checkout end, it’s security badges, logos, certifications: display them. This might seem superficial because it is. It must be backed by actual certifications and a secure system. Another way to make your customers feel safe is by offering multiple payment methods– credit card alongside PayPal or similar services.
Those services can also give a streamlined payment process alongside their assurances of security. Obviously, you want to remove all barriers for your customers, and overly complicated payment processes are a barrier in themselves. But choice is currency, and you should offer it. With shipping options as well as payment options– Express, Regular, Tracking, No Tracking. And gift wrapping where appropriate. So the balance here between streamlined forms and giving your customers the choice. But the checkout is not always the end…
 

Your ecommerce website should be…
Backed up by a marketing strategy

It might be a little outside of the true boundaries of ecommerce website design as such, but it’s important you know this: marketing and design have to work together here. Globally, three quarters of all online shoppers abandon their carts before payment. And to understand how to avoid this abandonment, you need to understand what causes it– there are a few key reasons. Maybe your website is gaudy and difficult to navigate… Or maybe it’s due to unexpected costs (shipping costs, we’re looking at you). Or perhaps the website may have crashed or their head won over their heart and they decided they no longer needed the products. Many companies have caught onto abandoned cart emails. These emails are aimed to remind the customer what opportunities they have lost by not buying their products. The results are highly successful, with over a third of emails leading to purchases from the same user later on. So, for that head-versus-heart decision, remind them exactly why it is that they need that product! Offer them some free shipping! Give them 25% off! Bring them back!

So when designing your web page, remember to think of your users’ experiences online and to keep it as simplistic yet as endearing as possible. Customise your site to fit the feel and vibe of your brand. Yes, there are rules and guidelines, but it doesn’t mean you can’t create something beautiful.

We design and build beautiful ecommerce websites that marry marketing, security, and style. If you’re looking for some help getting started, we’d love to chat. Get in touch below!

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