Check out detailed global digital statistics for 2014 including internet, mobile & social penetration. Stats are also broken down for major countries including Australia.

Some of the Australian data highlights include:

  • Internet penetration: 81%
  • Facebook penetration: 57%
  • Mobile penetration is at 110% (more than one mobile per person on average)
  • Average time per day spent on the internet via a desktop or laptop: 4 hours 30 minutes
  • Average time users spend using mobile internet each day : 1 hour, 40 minutes
  • Average time spent on social media each day: 2 hours, 5 minutes
  • Smartphone penetration: 65%
  • Smartphone users searching for local information: 90%
  • Smartphone users researching products via their phone: 78%
  • Smartphone users who have made a purchase via their phone: 41%

This SlideShare presentation by We Are Social is 184 pages but worth a read for anyone in the digital or marketing space!

Image credit: Gareth Saunders, https://flic.kr/p/bKpu84