You need a digital marketing plan: it’s the new necessity.
Your business must be visible online. You have to maintain your online reputation as much, if not more, as your offline reputation. In order to maintain your brand, you have to be open to new possibilities and keep improving areas which may be flawed.
If you’ve never ventured into digital territory before, we understand your reservations. But here’s the thing: strategies and plans are all about growth and with digital technology, there is plenty of room to grow. A digital marketing plan makes the trajectory toward growth clear.
But what does a good digital marketing plan look like?
It’s personal. And it’s big picture.
What are your goals as a business? A good digital marketing plan will help you achieve them. To achieve them, though, you will need to line them up with online strategies.
If you want more people to understand your brand, you can start with building a larger audience on social media.
Who are you talking to?
Your audience will shape your content. As a (massive) generalisation, mature audiences are attached to their emails but have taken up Facebook. Millennials are easier to find on social media and spend prolifically in online stores. Do your research before you start your digital marketing plan– the diversity of behaviour can be divided along more lines than simply age.
Where are you?
You should also think about your current position in marketing. What strategies are you currently using? What channels? Are they working for you? And again, research! If your email marketing is falling flat, look to the statistics: almost three-quarters of internet users open these email notifications, so if information distribution via our emails isn’t too successful, it might be your subject lines or the frequency at which you send them.Keep your posts and messages short and straight to the point– don’t ever bombard users with content for content’s sake. This goes for every form of marketing communications: emails to social media to instant messaging.
We’re firm believers in the power of research, as you may have guessed. And sometimes, that’s too time consuming for business owners. But it doesn’t mean you can’t get access to the knowledge you need for digital growth. We’re an agency that never stops learning. Everything is informed– whilst still being on brand and consistent with your company values.
We work with you to determine what your goals are, and what improvements you can make off the bat. Then comes the plan. And then comes the goal scoring.
Ready to get started? The form below is a good place to start! Get the help that will set you on the right path.