Blog, Marketing

Google’s new Penguin update makes it easy to recover from spammy links by updating in real time.

Penguin is now part of Google’s core search algorithm. The core search algorithm is what determines where your page ranks for a search– and it actually consists of a whole bunch of algorithms, not all of which we are privy to. There are, after all, over 200 factors that Google uses to try and bring the consumer the most relevant result.

Penguin is basically designed to catch out spammers who posted fake links heading into their pages to boost page authority. But here’s the thing: if you were a spammer, you might not be caught by the Penguin right away. The algorithm was refreshed periodically–and unpredictably– by Google.

This meant two nasty things. Firstly, if you were a spammer, it might take a matter of months for you to get caught. This meant that you could– for a short time– use dirty tactics and see results: irritating to those of us who don’t take those shortcuts.
Second nasty thing: being a client on the receiving end of this dirty-tactic service. You could have paid an SEO company to help you out, and been penalised severely for their mistake. And then you could have waited forever for those penalties been removed when you got the mistakes cleaned up.

Time for the good news: Penguin now updates in real time! Which means as soon as you clean up your dirty links, you are free of the penalty!

So, if you’re worried about penalties incurred, it’s time to talk to us. We never use black hat techniques to boost your organic search rankings, and prefer to use legitimate, content-focused methods that give you real results. It’s time to put it right because Penguin 4.0 isn’t mucking around.