Google’s changing the game with its new promoted pins: here’s how you can collect your $200 as you pass Go.*

An example of Google's promoted pins, showing Walgreens with an offer for $3 off contact lens solutionMobile searches are going nuts (i.e. skyrocketing). Google’s talking trillions, and we believe them. So it makes a tonne of sense that Google’s introducing their new “promoted pins” on your handheld gadgets. They’ll be the equivalent of those little plastic houses in Monopoly: you pay to get one, but they provide serious returns every time someone passes b(u)y.

Say you’re in a new part of town and looking for somewhere to pick up a few bits and bobs. Navigating with Google Maps, you see two grocery stores– both two blocks away and right across the road from each other. One you recognise: it’s your regular chain, and you know your favourite ice cream brand is going to be there, and you know how much it will set you back. The other is an independent you don’t recognise, but it’s one of Google’s ‘promoted pins’. And you can see from the pin that they’re offering a 15% discount on ice cream for people who display the offer on their smartphones.

Yep, marking your spot on the map is going to be essential for businesses who want to thrive in this mobile-first universe (we’re talking about this universe, by the way).
Wherever consumers go, across whatever platform, you now how the option to follow them. And as the dominance of mobile continues, you’ve got a whole new game to master. Here’s to your mobile monopoly!
*We’re not actually giving away free money. We apologise for any confusion caused.

Image credit: Inside AdWords