Marketing

Here at Dando, we like our content and design to be neat, tidy and easy on the eyes. So when we see social media campaign posts polluted with #Hashtags, we shrivel up a little inside. Now it’s not that we don’t like tags – we just don’t like them all up in our faces. And chances are, if a bunch people from a digital marketing agency in Melbourne (i.e. us) feel awkward around #Hashtag spam, your target audience do too.

Don’t get us wrong, #Hashtags have a solid place in social media management. Tags increase audience reach, help establish an identity for your brand and enhance your micro-content online. But like many things, there is a time and place where tags are appropriate. Not sure of the when and where for proper #Hashtag practice? Read on for a quick guide on tagging etiquette in social media management.

Choose your social media platforms

While #Hashtags work almost universally across social media platforms, they don’t appeal to users of every channel. #Hashtags makes its greatest contributions on Instagram, Vine, Pinterest and of course Twitter – where the #Hashtag movement first made its mark. But on Facebook and Google+, the use of these tags make little difference to the visibility of your content. However, #Hashtags can still be used to enhance your content. This is can be done by tagging sub-commentary to the back of your social media micro-stories or adding context for targeted messaging.

Keep it hidden

#Hashtags can be distracting in a social media post – especially when being overused intermittently within the original text. Now, this is nearly impossible on Twitter with its 140-character limit. However, other social media platforms such as Facebook, Tumblr and even Twitter now are providing alternative means to tracking trends via keywords instead of tags – which is all well and good. But you don’t necessarily have to compromise on using #Hashtags to clean up your posts. The thing is, you can have as many #Hashtags as you want. Just don’t let it overtake your original content and messaging.

You can physically layout the #Hashtags with your content by minimising in-text tagging to just brand specific tags. Any other additional tags for increased visibility or commentary can be entered on a new sentence line underneath the original text.

Alternatively, for Instagram and Vine, you can publish the content first and then add the #Hashtags as a comment. The more separation between tags and main content you can get away with, the better your post will look.

Simplify and Optimise

Unless you’re doing a commentary tag, keep the tag to a makeup of no more than four words long (avoid #hashtagsthatarewaywaytoolong). Apart from being easier to comprehend, it makes it easier for users to remember and replicate when they’re engaging with you. Also, make sure that the #Hashtags you adopt relates to the target audience and resonates with your brand and their values.

#Hashtags are made to stand out on social media platform. But once #Hashtags become overly abundant in original content, it loses its purpose and impact on your audience. So please, for the sake of our eyes and your target audience as well, be more discreet with your #Hashtag usage on social media.

If you want to know more about the art of the #Hashtag and find out if it’s a tactic that will work for your social media campaign, give us a buzz. Otherwise just drop us a line at hello@wearedando.com and we’ll get back to you in 48 hours.