Marketing

Generating quality leads is a high priority for any business especially B2B marketers.

This excellent infographic by Placester sites this as the biggest challenge B2B marketers are facing. It shows the most effective sources of leads as outbound such as referrals, networking and telemarketing.

Whilst this will differ depending on what industry you are in and your customer base, it may provide guidance when it comes to allocating your marketing budget for 2014.
Other trends to note are that 49% of B2B marketers are using mobile marketing for lead generation and 71% of B2B marketers are using content marketing to generate leads.

Image credit: Thomson Data, https://flic.kr/p/cNW1rC