Silver Top Taxi needed to revamp their dated website to meet exploding demand from customers booking with smartphones.

The Story

Using geolocation technology, Dando delivered a fantastic solution that allows passengers to tell Silver Top their location by tapping their phone. We also delivered on a request to provide a map in which customers could tap their location and destination, and get a fare estimate.

The striking responsive site is enhanced by practical adaptive design. Go to the homepage on a mobile, and the first thing you see is “My Location”. Not so on desktops, because that information is not relevant.

The Results

We produced a super responsive site ahead of its time, which customers love, replacing an outdated design that wasn't user friendly. The custom functionality added to the site meant for faster call process for Silver Top, and faster easier booking for customers. Our enhanced GPS functionality means a reduction in waiting times for on-street customers as well.

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