Blog, Marketing

It’s a strange, but somewhat amusing idea that an app built by frat brothers to address the complications of sexting has become the next powerful business tool. No need to worry though, Snapchat has evolved rapidly since its beginning in 2011. Self-destructing photos are no longer reserved for an audience of tech-savvy, smartphone wielding teens: they are now catching the attention of digital marketing agencies across the world.

Shaun McBride, better known as “Shonduras”, is best described as Snapchat’s first self-made celebrity. The former snowboard sales rep turned full-time “snapper” blames his 6 younger sisters for his fame, as they forced him into creating a Snapchat account despite being a novice in the world of social media.

Snapchat for Marketing: Shonduras promoting Disney

Snapchat for Marketing: Shonduras promoting Disney

Shaun started using the app to deliver snaps containing entertaining, yet detailed doodles to his sisters, who soon shared these with their friends. From there, Shaun’s Snapchat career snowballed. His snaps were infectious, causing the majority of his sisters’ high school to send him friend requests. That’s when his art paved its way into the spotlight of various social media sites and had corporate giants such as Disney, Taco Bell, Major League soccer and TV networks begging for his work.

To draw attention to the extinction of endangered species the World Wide Fund for Nature (WWF) took to the perfect platform for their cause – Snapchat. The company cleverly used the concept of a timed message to show that endangered species only have a limited amount of time and will disappear, similarly to a snap, if their issue continues to be ignored. WWF sent snaps of a range of cute animals captioned with tag-lines like “Don’t let this be my #LastSelfie” to encourage followers post these screenshots on twitter. The #LastSelfie campaign was highly successful in online fundraising and worshipped by agencies for completing the seemingly impossible task of gaining a large following of millennials.

Snapchat for Marketing: WWFs #LastSelfie

Snapchat for Marketing: WWFs #LastSelfie

Snapchat marketing is still a relatively new concept as this app is only beginning to reach mainstream level networks such as Facebook or Twitter. However, Snapchat is rapidly developing with over 100 million daily active users sharing more than 800 million photos and videos daily. Snapchat provides a creative way to reach out to your target audience and presents limitless amount of opportunities to grow and expand your business. If you want to build your marketing profile, it’s time to get snapping.

By Alyxandra Cazanis

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Shaun McBride

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