Blog, Marketing seo

When it comes to SEO –search engine optimisation– there’s the good… And then there’s the “starts off good but gets blacklisted by Google in a month’s time”.

An SEO strategy employs tactics to affect the visibility of a website or webpage in a search engine’s unpaid results. What you should be aiming for with your website is to get in front of search users as much as possible. And the best way to do that is to be in the first or second page of Google search results.

 

How It (Google) Works

Search engines do their best to provide search results that they think is most useful to you. For a long term search optimisation strategy, the very best approach is to generate that useful content. Or to optimise existing content to make it more relevant to the search terms.

Most companies who say they “do SEO” don’t use these techniques. They use what are called “black hat SEO” techniques, and focus on tricking Google rather than working with it. They stuff your web copy full of keywords, they spam your website around the internet, and a bunch of other unmentionables…

These black hat techniques might be a quick fix, but they’re only going to get you blacklisted in the long term. That’s right: Google can (and will) make you invisible if you use them.

So that’s we play friendly with Google. We know Google wants to provide its searchers with high-quality search results, so we focus on upping the quality of your website as a whole.

 

How we improve your website

For one, your website needs to be easy to use, navigate and understand. Can your users understand where to look for content on your website? Can they navigate there easily? Does it take more than a few seconds or so for your website to load? It’s worth noting that a webpage’s loading speed is a very significant factor in this mobile age– if it’s not at the user’s fingertips in seconds, it may as well not exist.

These challenges just scratch the surface of what we do for your website. Our practices are dynamic– we keep our finger on the pulse of what Google is asking for and we execute it for our clients. It’s important to note here that if you’ve had SEO done more than two years in the past, those techniques used will probably be costing you now. Stay on top: talk to Melbourne’s search marketing experts. By working with Google, we work harder for your best possible results.