Blog, Tech

Tesla is tapping into the value of the reliable battery. Maybe Samsung should take heed….

Forgive us if this sounds like a Seinfeld monologue, but batteries….Batteries don’t get a lot of good press. We only seem to hear about them when they’re sitting at 10% after an hour of Pokemon Go. Or when they explode inside of a thousand-dollar smartphone. But batteries are the link between the Samsung Galaxy, Renewables, and Elon Musk. And it seems like you’re about to start hearing a lot more about them.

Elon Musk, otherwise known as the Energiser Bunny’s personal PR guy, or Tesla’s founder, introduced a bold new product last year. And– you guessed it– it was a battery. A slick lithium battery called the Powerwall. The Powerwall was designed to act as a battery for solar panels, promising reliability and consistency of supply. Storage has long been an issue for this particular renewable: it was all very well and good while the sun was shining, but come dusk, users were left in the dark. Or else back on the fossil-fuel grid. It wasn’t that there were no batteries available. It’s just that few presented any kind of appeal: most were inefficient, degraded quickly and –ironically– environmentally hazardous; lead-acid isn’t exactly easy to dispose of. It wasn’t easy to encourage homeowners to make the leap into the solar space with the promise ongoing costs, and the uncertainty of reliability.

 

An image of a garage with a Powerwall hanging on the wall.

Tesla’s Powerwall: Looks just like the bonnet of a sports car.

So, enter Elon Musk with a solution. A solution that does the job without being ugly, bulky, or environmentally hazardous. It came with a 10-year warranty, and a bunch of features to ensure that its battery life and capacity didn’t slip down too quickly over its years of usage. Cloaked in the gravitas of the Tesla brand, it was even a little bit exciting.

Australia, being the sunburnt country that it is, showed enthusiasm for the Powerwall. After South Australia was left powerless in the wake of wild September storms, this enthusiasm was particularly evident. Some retailers experienced a 3000% spike in Powerwall inquiries. Reliability was a clear selling point for the product, and this answered the statewide call for more dependable power supply.

Tesla and Samsung have both made us consider the importance of a reliable battery. A longer battery life and a longer battery lifespan are both huge selling points for brands, simply because it is a huge win for consumers.

After all, anything that lets us stay connected for longer –in any shape or form– is worth investing in.