TECH UPDATES

We cringe when we see webpages that make blantant and awkward attempts to cram keywords into their text. Just by looking at your top 10 links on any Search Engine Results Page (SERP), you can tell that keyword-stuffing doesn’t actually translate to good rankings. Even if it did translate to good rankings, those don’t necessarily make for a successful website. We’ll explain…

Google’s ongoing updates mean the search engine has only gotten better at comprehending natural language and identifying topics and  concepts on top of just keywords. This is why when you search “best coffee in Melbourne,” you’re actually presented with café options in addition to articles that include the actual words, “best coffee in Melbourne”. But how good is Google at reading your mind? Can it really produce results based on concepts and topics alone?

According to a recent experiment, it appears that Google possesses no artificial intelligence (for now…). As much as we like to think that Google knows everything, the search engine knows more about some topics that others. For some phrases, it can understand a variety of like-terms and synonyms, but for others, it’s firmly stuck in keyword territory. Google’s search algorithms are endlessly evolving, and only rigorous testing can determine which category you fall into.
To see whether your niche is more keyword- or topic-reliant, get in touch with us, and we’ll start testing it for you.

Although some articles may tempt you to dump keywords altogether, don’t be tempted just yet. We at Dando are approaching search engine optimisation differently. Instead of being fixated on Google rankings, we want to turn websites into effective tools for driving your business. Keywords are a part of this, as are topics, but they’re not the only factors that contribute to your rankings, let alone the health of your website and business. We’re in it for the long haul, and we want to make sure that you’re not just getting found by potential clients, but that you’re getting a sale out of it. If that sounds good to you, let’s talk strategy.

 

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