Marketing

Aussie Olympian, Sawan Serasinghe has done something most brands find impossible on social media. Yes, he’s gone viral. If you’ve been following him on Facebook, Twitter, Instagram or Snapchat, you will already be familiar with his dedicated fitness regime, busy competition schedules, and his occasional selfies. But you’re probably more familiar with his abs and Maccas-eating capabilities by now:

 

Wow what a week it has been in Rio! Have to say I am disappointed about the match today. We definitely had a good chance to stretch the match to three sets toward the end of the second set but couldn’t close it out. We would have loved to end our first Olympic campaign with a win against a much higher ranked pair. Although having said that, there are lots of good things to learn from the matches in the last three days playing against more experienced pairs. Can’t wait to go back home to start training and keep on improving! Just want to say thanks again to everyone back home for the on going support. Definitely motivated me to fight hard on court everyday! ❤️ Now it’s time to eat some junk food after months of eating clean! 😀

A photo posted by Sawan Serasinghe (@sawansera) on

“I’d say 95% of the food on the picture was for myself and yes I did eat all of it. [It took] less than 60 mins – I think”, he said when we questioned him about his extremely-Happy Meal. But he’s up front about the work put into his excellent physique, sharing that he spends “around 6 hours of training a day”.

Sawan visits Christ the Redeemer in Rio de Janeiro while at the 2016 Olympic Games.

Sawan visits Christ the Redeemer in Rio de Janeiro while at the 2016 Olympic Games. (Source: sawan.s’ Snapchat)


It’s clear to us that Sawan’s road to Rio was no cruise. For elite sportspeople, having sponsors to help fund their training and competition travel expenses is crucial. This is so they can focus on their performance, instead of how they’re going to pay for lunch. That’s why leading up to the games, Sawan has put just as much energy into
building a profile for himself. He made public and media appearances both in and outside of Australia – while capturing it all on social media.

If brands can learn anything about the work Sawan puts into his online presence, there’s at least two things. One – keep it real and be true to your brand. Sawan shares content of his adventures and teammates while on the tournament circuit. But he balances this with the realities of his endless training schedule right through to the T.L.C. he lavishes on his car back in Melbourne.

Two – getting your content out there consistently is the first step to increasing your opportunities to reach a new audience. Because the truth is, you can’t plan for viral content. Putting in an Olympian effort into crafting your content and strategy is exactly what it takes to get your brand’s social media accounts fit and healthy.

 

Leg Press. #300Kg #10×10 #MSAC #Badminton #Lining #Legday #Bulk @vuonge

A video posted by Sawan Serasinghe (@sawansera) on

 

Screenshot of Sawan's Facebook Page going off the charts.

Sawan’s Facebook Page went off the charts this week. (Source: sawan.s’ Snapchat)

Here’s where Sawan has found his payoff. We asked him what’s changed since his shot to internet fame and while it’s early days, he’s already seen an evolution in his audience.

“I do have a few interviews lined up with newspapers from other countries… I’d say there’s been more attention on social media than anything else. I’ve gotten like 800 new followers on Instagram in the last few days; 500 off Facebook, a few hundred on Snapchat and maybe another 300+ friend requests on Facebook.”

With the rare opportunity to speak to him personally, we of course asked him for tips on building up our own set of abs. His advice: “With a good diet and maybe an hour of exercise a day, anyone can get into good shape easily.”

See, consistency is the key. Thank you for your realness Sawan, thank you.

 

You can follow Sawan Serasinghe on his Olympic badminton journey and beyond here:

Facebook: @SawanSerasinghe

Twitter: @sksbros

Instagram: @sawansera

Snapchat: sawan.s