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You Actually Didn’t Look Better Online

January 13, 2016

Your first date is already over, and you didn’t even know you were there. And guess what? You got dumped. I know. Already. I’m sorry.

 Is your website getting the love it needs? Or does it feel abandoned out there in cyberspace, with no visitors from customers? You might even be losing customers before you were aware they’d even considered you. It’s much like the modern approach to dating: before a first date, it’s pretty standard procedure to check out someone’s Facebook or Instagram page before you meet up. People are looking you up online, and if they don’t like what they see, they’re unlikely to give you a try. 

YOU’RE TOO GOOD FOR THEM

Are you too good for your website?  If you work hard, you want your website to do the same. But, if you are really working hard, it’s going to be nigh impossible for you to manage your own website efficiently. So we have a suggestion: dump your website. Dump it with us. We’ll help share the load, and make sure it stops turning off all your customers.

So how do you do it? We’ve been through it before. When Dando met Montalto, we were stunned by their winery’s beauty. Montalto Vineyard and Olive Grove on Victoria’s Mornington Peninsula is award-winning business. Its drop is rated five stars by esteemed wine critic James Halliday, and better still, the majority of food served is grown on the grounds. But it wasn’t love at first website. To reflect the glory that is Montalto, Dando redesigned their website. We focused on letting them shine, so that others could see how good they really were (and are). We like to think we helped them reignite their love affair with the Australian public. And the good news is, you can have kind of a relationship too.

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YOU’RE NOT COMMUNICATING

You don’t need to keep all your words pent up inside of you! Maybe you don’t know what to say when you do speak with your customers. Wouldn’t it be great if someone could do all that smooth-talking for you? For instance, do you have an email database? Or a list of customer email addresses? Remember, your customers have given you those for a reason! If you walk up to someone in a bar and give them your number, and you never hear from them, you’re going to feel insulted. Don’t insult your clients: make sure they know you’re thinking of them!

For Montalto, we helped them achieve the kind of relationship they wanted to have with their consumers, and we made sure it wasn’t just a one-sided conversation: we used targeted strategies to bring in targeted users who were most likely to welcome their advances. In short, we converted email addresses into easy money.

TRUST ISSUES

Your clients have been hurt before. They’re worried you might rip them off like that last order they did online that never actually arrived, or that coat that was the wrong size when it arrived in their post box (two weeks late). So you know what? They’re going to cheat on you with your biggest competitor. All because of that. So what can you do?

Not only did Dando work on making a trustworthy store for Montalto, but we wanted to make sure it was easy to understand, too. In the year after Dando’s relaunch, there was a 150% increase in sales from Montalto’s online  store. And that’s how you know that good communication and solid trust makes for happy and healthy relationships.

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Before we even give you our number, we want to give you a gift. If you type in your email address, and we’ll send you a new initiative we’ve been working on. It’s called Insights and it’s the product of our research into online trends and successful wineries. It’ll give you some idea into how we work, and how to make your website work for you, instead of against you. So now this is far from a blind date. You’ve gotten to know us a little, and we’d love you to give us a shot. Together, we can make sure your customers only have eyes for you.

LOGO_Dando_800x100_Insights
Dando INSIGHTS is a monthly publication that takes the best of our learnings and…
insights and collects them into a series of easy to digest downloadable PDFs.

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At Dando, we know digital. Any problem your business is having online, we’ve got the digital solution. We work with websites and everything to go with them, including email databases and automation. We’re experienced, creative, and outcomes focused. Get in touch.

Image credit: Angela Freeman, https://www.flickr.com/photos/ahnjf/8518586457/in/album-72157625024715465/

 

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