Read Time: 4m, 8s

Survive the Cull

February 17, 2016

All the way back in 2009, Apple trademarked the phrase, “there’s an app for that.”

It was true back then, when there were only a mere 450 000 apps in the the iTunes App Store. Now, there are 1.5 million. So I guess now there are 3.33 apps for that.

The Smartphone market has also exploded, with smartphones becoming less of a premium offering, with even Apple expanding into cheaper alternatives. But these models came (and still do come) with their drawbacks. The iPhone 5c—a colourful plastic budget buddy—came with a tiny 8GB of storage in its base model. Which is hardly better than the Samsung Galaxy S4, which promised 16 and delivered a measly 8.56 of that.

which graphic

The result is a great deal of savvy consumers with storage and budget on their minds. People are mindful of the apps they download, and the emails they store, and are willing to start slashing these down when that “Storage Almost Full” notification appears, as it inevitably will. So, you want to be building an app that feels so essential that it’s practically undeletable. So, which apps stand the test of time and tight storage limits?

The Everyday Average App

Do you want to be on your your clients’ minds in the moment they wake up, and the moment they go to bed? Seems unrealistic, right? Weirdly enough, in the digital age, it’s not. Sleep Better, an application that monitors sleep quality, is literally working on this basis. Before you go to bed each night, you lay the phone down next to your pillow, set your ideal wake up time, and set the clock running on the app. The app wakes you gently when both you and your body are most likely to spring out of bed, using its built-in understanding of sleep cycles. 

Screen Shot 2016-02-17 at 12.12.56 pmScreen Shot 2016-02-17 at 12.14.20 pmApps that help with basic functions, like eating, drinking, and sleeping can seem essential to users if they enhance, or give them more information about these everyday activities. Some other examples of apps that have integrated into the routines of their users are Waterlogged and Plant Nanny, MyFitnessPal and Fitbit, that track liquid intake, and food and exercise balance respectively.

ASK YOURSELF: When do you want your clients to be thinking of you in their everyday life? If you’re a pizza store, you want them to think of you every time their stomach rumbles. You could design an app around a “Hunger Meter”, taking into account how hungry the person is (as well as a few other little details), and ultimately presents them with a meal deal.

The Original and the Best

dumbways

From what began as a safety campaign for Metro Trains Victoria, Dumb Ways To Die sure has come a long way.  Okay, it wasn’t originally an app, but it was a very original idea. It’s a prime example of taking something scary and dark, and making it bright and colourful….But still sort of dark… On top of the sibling campaigns that popped up in Canada, and the international merchandising, it’s spawned not one, but three highly successful apps. As well as an absolute earworm of a theme song! What about Zombies, Run!, an app that takes the idea of a flesh-eating monster and turns it into an effective workout? It takes something dark (exercise) and turns it into something even darker (zombies). A very original idea indeed!Screen Shot 2016-02-17 at 12.15.52 pm

ASK YOURSELF: What does your demographic think is funny, interesting, or important? What motivates them? Now, how can you tap into that using an app? For instance, Gen Y is obsessed with both Zombies shows (The Walking Dead, In The Flesh) and Fitness. Combine the two and voilà! A hugely successful app!

The Filler/ Fixit

Uber overhauled the globe’s taxi services. Shazam made sure you never had to ask your hipster mate what song was playing at his party.Vent allowed people to quickly and anonymously release their frustrations online. Each of these apps saw an issue that needed fixing, and found a digital solution.Screen Shot 2016-02-17 at 12.08.44 pm

ASK YOURSELF: What issues do your clients raise with you? Do your clients complain about long waiting times to get into your restaurant? We can design you an app that helps schedule their arrivals and bookings. This is your chance to turn your biggest weakness into your biggest strength.

Screen Shot 2016-02-17 at 12.04.58 pmLook at the everyday lives of your customers, look at what they care about, and look at what they need. Increasingly, the way to meet those needs as a business will be through smartphone and tablet applications. To get those cogs turning in your brain, we’ve got something for you—INSIGHTS Issue 3 The Rise and Rise of Mobile Apps, has all you need to know about Apps (and probably a little bit more). Sign up below to get your copy free!

LOGO_Dando_800x100_Insights

 

Image credit: Jon Barrow, http://blogs.which.co.uk/technology/phones-3/phone-storage-compared-samsung-s4-still-in-last-place/

Header Image credit: https://flic.kr/p/6G4gnH

Share On

Sign up to our newsletter

  • This field is for validation purposes and should be left unchanged.