Alchemy is often invoked when magic happens and at the Ovarian Cancer Research Foundation (OCRF) Silver Style cocktail party, there was certainly magic in the air.
When the invitations arrived in the mail, we at Dando didn’t have a clue as to what a glamorous experience we were going to be in for. For us, working with OCRF was from the get-go a very grounding experience. Fast-tracking early detection for this deadly disease is a herculean task that’s been taken up by a feisty, no-nonsense crusader we’ve all come to know and love. Liz Heliotis.
When Liz first approached us to help rebuild their website, we knew that this woman was a force majeure. Armed with an unending well of persistent charm; charmed us she did. Under her helm, a simple website for a charitable organisation was transformed into a wonderful home for the OCRF brand and movement.
Hand in hand with Jane Strangman, another OCRF stalwart, Liz stretched the web-build and the brief in a way that also stretched our senior web designer, Sam Kay. The result was a design partnership that was at once on-trend, gorgeous and oh-so-subtle.
As the evening unfolded, we were treated to a tour de force of highly dynamic and motivated persons who have all come together and each contributed to such a worthy cause. Illustrious names and brands abounded throughout the night, from the Gourmet Traveller, ANGRYchair, Megan Hess, L’Oreal Paris, Trumer, Coombe Farm, Damm Fine Food – the list goes on.
However, when it came time for Witchery to present the final cheque for the 2016 White Shirt Campaign, it came as a pleasant surprise to all. A record $1.6 million dollars was raised to help find a test and eventually a cure for this currently, undetectable, deadly disease.
Now that is alchemy at it’s best. Pure magic. Silver to gold.