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Generating Return From Social Media

November 2, 2017
Three people talking at a party.

Social media – it’s the world’s most well-attended party.

But you’re standing on your lonesome by the punch you brought, wondering why no one’s danced with you. You’ve gone to so much effort after all. You’ve rebranded with some new kicks, you’ve been pulling mad shapes on the d-floor and the punch – it’s delicious! You look upon the raucous crowd, ponder where you might have fallen short and consider signing out. But, finally a familiar face.

 

‘Hey, I’m your target market’, they say, as they grab a beer from the cooler next to your punch.

‘Oh, ah, we’ve met before, a few times actually. On Facebook a while back, once on Instagram and, remember, a friend of mine introduced you to my blog.’

‘I’m so sorry’, they yell above the noise, ‘I must have bad recall. Nice shoes though man, seems everyone’s wearing ‘em. Later’. Your target market dances back into the colossal crowd, leaving you feeling, well, like a bit of a digital dud.

The immenseness of the social media sphere and the compulsion businesss feel to fill that space can be deflating and exhausting.

It’s now a necessity, one that makes you want to drink all the punch. Here’s a piece of sage wisdom that just so happens to apply to digital: pick your battles. Put the greatest effort into the channel that’s going to give you the greatest return.

Are you a law firm pouring hours into generating content for Instagram? Probably not your scene.If LinkedIn gives you the biggest buzz, stick with it. Don’t feel pressured to attend every party in town.Find out where your target market is hanging out. And spend your time (money) there.

It’s all about finding the right strategy. No matter your industry or level of rug-cutting ability,  the right strategy you will forge a more distinct, engaging and profitable space, one which your customers will love being in with you.
 

But remember, the right strategy never claims to know everything.

The right strategy tests your assumptions about your audience. But unlike trying out your new dance moves, you get more than a weird look or smile from your audience when you test on social media. You get a bunch of data, win or lose. Which makes it so easy to learn from your mistakes and to improve on your wins.

 

But we get it – no amount of drunk dancing analogies is akin to an actual return.

….Which is what you need to see.  You’re a business and any investment, especially in marketing, needs to be put through the wringer. So, ring us and wring us. We’ll talk you through some real deliverables.

 

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