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A Little Birdie Told Me

February 12, 2018

As reported by Reuters, social network behemoth Twitter recently turned its first-ever profit—after an astounding twelve years in existence.

While it may sound unfathomable, the hashtagging medium – where everyone from your next-door neighbour to the President of the United States can express a character-restricted (but not always opinion-restricted) thought on just about anything – has in fact never finished in the black in a quarterly report.

With an overall revenue of $731.6 million, it was a rise of 2 percent for the company. Twitter cited such factors for the growth as more targeted and individualised ads (referred to as ‘machine learning’), as well as higher video ad sales.

Twitter, however, did not mention Donald Trump’s constant tweeting as a factor in the improved numbers. But, hey—any publicity is good publicity, right?

With so much competition in the social networking battleground, from Facebook to Instagram to Tumblr to whatever the next one will be, Twitter has also made some significant changes to its functionality in an effort to stay competitive with the rest of the field.

The platform recently doubled the number of characters people can tweet to the world, declaring that this change had increased daily use by 12 percent. Now celebrities can have twice as many public feuds, and sports stars can celebrate their victories twice as emphatically.

All the big social networks are constantly reinventing themselves in order to stay one step ahead. Facebook, for example, recently declared it would be revamping its news feed to focus more on ‘meaningful’ content and less on fluff. So, what will Twitter come back with? Will the bird keep flying, or start to go into hibernation? Only time will tell.

One unsettling trend seems unlikely to change though: no matter what lies ahead for the little bird that could, the US President will keep the social media network firmly in the media spotlight—for better or worse.

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