From this headline, you may be thinking Dando has suddenly morphed into a preachy, 24-hour gym. But don’t worry – while we do encourage you to get some exercise – what we’re actually talking about is the design of your website.
As reported on the Search Engine Journal, our friend Google will soon be moving a lot more sites over to mobile-first indexing.
‘Oh,’ you might say. ‘That’s nice of them. It’s always hard finding someone to help you move.’
If that is what you said, then we’re pretty sure you have no idea what mobile-first indexing is.
That’s okay, it’s a bit of a complicated one. But, never fear, your other friend Dando is here to explain it to you. Sorry though, we can’t help you move—we’re washing our hair that day.
So, what is mobile-first indexing
If you’ve been outside any time in the last decade or so, you have probably noticed a trend of every person on the planet staring endlessly at a mobile phone. That’s because mobile phones have become rather popular over the years for helping us do, well, just about everything.
When desktop computers were the way to get your information (so 2006, are we right?), Google would index your website via the desktop version first, and any mobile version second.
Well, now the mobile version has become so prominent that Google has started indexing websites via the mobile version before the desktop. And it’s about to start happening a lot more.
Back up a second. What is indexing?
Oh, yeah, probably should have done that bit first.
Much like a traditional index in a library, Google takes all the web pages it knows about and lists them so they can be found with a search engine. Not all pages have to be indexed—so the most valuable parts of your website can be found more easily.
And so the mobile version of my site is the place to be now?
It sure is!
Mobile has generally become the first port-of-call for anyone using the Internet. Thus, if the mobile version of your website hasn’t been optimised for the best user experience, it’s going to cost you some ranking points.
So, why is this happening?
Well, that scene we painted before: the one where everyone is looking at their phones instead of the direction they’re walking—this has become so prevalent that now more people search on a mobile device than ever before.
If your site doesn’t function well on a phone, or even if it just doesn’t look ‘right,’ people are going to ignore it.
And what should I do?
You need to make sure the mobile version of your website is at its best. It needs to be quick, simple, and set up for responsive design—which is making sure a web page will display correctly no matter what device is displaying it.
Then, you’re good to go!
After that, it’s time to put down the device and get some exercise—because you never know when someone is going to ask you to help them move.
And if you need your site optimised for mobile, we are Dando.
Contact us on 1300 932 435 or firstname.lastname@example.org