How data visualisation can help your business
Before we begin this blog, we just want to point out that we’re aware of the irony of writing about the benefits of visualising data—rather than actually visualising the benefits. To demonstrate this, we’ve compiled the following visualisation:
So, we do care a little bit. There is a tiny bit of us that wishes we could demonstrate all of the brilliance of data visualisation with visualisation – mainly because our fingers hurt from typing all the words – but you’ll soon realise that data visualisation is FAR more useful in helping you understand how to make your business grow and prosper.
More often than not, human beings understand information better when it is presented to them visually. Dense amounts of text can be intimidating, boring, and easily glossed over (but not this text, right?).
When it comes to business reporting and analysis, misunderstanding is the last thing you want. You want your employees to know precisely what they’re doing, why they’re doing it, and how it affects the company overall. You want your employees to know how they can impact your business in a positive way. But they need to be kept informed of what’s happening in the business. Enter: data visualisation.
The primary purpose of representing data in a visual fashion is so that the meaning behind the data isn’t lost.
Data visualisation can occur in ways that are only limited by the imagination. It can be presented in a simple chart or graph, all the way through to three-dimensional, interactive extravaganzas of information. The more engaging the data visualisation, the more likely it is that the relevant details will be retained by the target audience.
To best impact the audience, effective data visualisation needs to incorporate three factors. These are:
The first two of these factors will inform the third. By including the most relevant data and combining it with an engaging design, the data visualisation will naturally tell a story. If the audience has a story to relate to and get involved with, then effective conclusions and insights are more likely to be reached.
That is the whole point of data visualisation: you want it to inform people and enact change. That change could be as simple as a more efficient way to work, all the way through to major reforms.
If your business needs help with its data visualisation, we are Dando.
Contact us on 1300 932 435 or firstname.lastname@example.org