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Rank and File

April 6, 2018

Why ranking is so important for your website

Let’s face it, the modern world is competitive. Whether you’re going for that job interview, lining up on the footy field, or racing your cat to the front door, everyone is trying to outdo everyone else.

Well, the World Wide Web is no different. And if you want your website to stand out from the crowd, then you’re going to have to work for it.

Now, while we don’t condone racing your cat anywhere (because, quite frankly, you’re going to lose), we definitely condone aiming for the best ranking possible for your website. Because, if you don’t aim for the best, you may as well give up the game.

So, what is ranking exactly? Well, when Person A goes onto a search engine and looks up what you’re selling, the available options are listed in order of popularity. Generally, if you’re not at least on the first page of results, you may as well pack it up and go home.

But there are a lot of things that go into how rankings are determined. And we mean a lot. Google, for example, uses over 200 different factors to determine a website’s ranking. These include factors like site structure, keywords used, the quality of the sitemap, the speed of the site, and the quality of the links. Sorry, but just using a cute picture of your dog isn’t going to cut it these days.

To make it even more difficult, Google is constantly changing the algorithms used to calculate on all these different criteria, so what worked yesterday may not work today. To stay relevant in a search engine your website needs to do just that—stay relevant.

You cannot afford to have a stagnant website. It needs to be regularly updated with fresh and existing content, and it needs to be thoughtful. There is no point just posting stuff willy-nilly without any sense of purpose, because Google is too advanced for that. It’s basically as smart as The Terminator, but without the thirst for destruction.

Maintaining a high ranking for your website is not for the faint of heart, and that’s where we come in. At Dando we specialise in getting your website as high up the ladder as possible, and keeping you well away from the snakes.

So, if you are looking to increase the ranking for your website, then we are Dando.

Contact us on 1300 932 435 or helen@wearedando.com

 

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