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Let’s Get the Brand Back Together

May 3, 2018

A company brand is not something that can remain static. It constantly needs to be reinvented, otherwise it will become irrelevant and—even worse—unprofitable.

Sure, you’ve got your biggies, like the Cokes, Nikes and Maccas of the world—the ones that don’t seem to do much to succeed—but even they never remain stagnant.

They’re constantly tweaking and updating their brand to reflect customer needs and the evolving brand message.

Brands that know what they’re doing and have a plan for longevity can always outlast the detractors.

Like an ageing rock group with a wave of critics telling them they should pack it up, plenty of brands that could have gone by the wayside have survived.

The Rolling Stones, Bruce Springsteen and The Beach Boys could no longer be relevant, yet they still are. Okay, maybe not The Beach Boys.

But, just like Bruce Springsteen, how does a brand maintain its relevance? How does it stay desirable for its target audience—or perhaps even new audiences?
These days there are so many factors to consider and so many facets to examine. There is data to analyse, research to conduct, and constantly changing methods to test.

It can all be a little overwhelming when you’re just trying to keep your brand’s head above water and drive profit.

Well, you’re in luck. At Dando, we have come up with just the thing you need: the Dando Brand Clinic.

www.wearedando.com/brand

We will conduct a simple brand ‘audit,’ and then suggest advice, tips and tricks to give your brand a resurgence, so you can start getting the return-on-investment you are searching for (and we won’t even try to throw in The Beach Boys’ Greatest Hits).

Then your brand can really start doing what you want it to—and just like Bruce Springsteen, you can be your own ‘Boss,’ because you were born to run.

Visit our Brand Clinic page here, or contact us about it now on 1300 932 435.

 

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