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Like Sans Through the Hourglass

May 17, 2018

Why the fonts on your website are more important than you may think

 

You’d be forgiven for thinking the plot of a daytime soap opera is made up on the spot. However, you wouldn’t be forgiven for thinking that’s how a website should be designed.

There are so many components that go into building a website. While it used to be just a few pictures here and a few paragraphs there, these days the whole experience needs to be like a well-oiled machine from top to bottom.

Take a look at just some of the boxes you need to tick when creating a website:

  • User journey
  • Layout
  • Video
  • Audio
  • Images
  • Text
  • Modules
  • Sitemaps
  • Wireframes
  • Audience engagement
  • Integration
  • Search engine optimisation

Well, you get the idea. It’s a lot of jargon to think about, and it’s liable to cause you more than a few headaches.

Then you’ve got fonts…

“Wait a minute. Did you say ‘fonts’? Who cares, just stick Times New Roman or Papyrus in there and be done with it. I need to have a lie down after all that wireframe work.”

If your mentality is that fonts are unimportant, then you may as well chuck it all in and go back to the soap operas—because font choice is a critical component that is so often overlooked. When it comes to web design, and your overall branding in general, the font you use should be one of your first decisions.

Fonts show off the personality of your brand and the feel of your website. It can say whether you’re utterly serious, if you’re a little bit quirky or playful—or if you’re stuck in the ’90s (we’re looking at you, Comic Sans users).

But, Comic Sans bashing aside (it does get a bad rap), we cannot stress the importance of choosing the right font for your website—and your overall brand.

Fonts have become more sophisticated, and many businesses are even designing their own completely original fonts so they can represent themselves exactly how they want.

 

Airbnb recently created a custom font called ‘Cereal,’ intended to exude both friendliness and cleanliness.

The ‘Cereal’ Font (IMAGE: AIRBNB)

 

And now there’s even a uniquely female font designed to encourage equality.

The Feminist Letters: (IMAGE: MASHABLE)

 

So, don’t neglect your font choice. After all, it’s the only thing your customers will be reading. And if your brand’s personality really is Comic Sans, then ignore the haters—use Comic Sans.*

At Dando, we specialise in brand design—and we can help with yours. Go on, be ‘bold’ and get in contact with us today on 1300 932 435 or helen@wearedando.com

 

*N.B. Don’t actually use Comic Sans. It’s had its time in the sun.

 

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