Let’s face it. You don’t need bricks and mortar and a ‘We Are Open’ sign to call yourself a store these days. Thanks to the internet, products and services are readily available to customers whenever and from wherever they want. But simply creating a website and putting an “e” in front of “commerce” is not going to boost your bottom line. Here are 3 essentials that you might’ve missed in your ecommerce website design:
We’ve come to the point in technological history where mobile devices are our primary devices. In fact, nearly half of all traffic to ecommerce sites came from smartphones in the US during the second quarter of 2016 (checking out our research publication for a bigger picture). But one thing we’re sure of is that no one (not even you) will want to browse through a complex desktop website on a tiny handheld device. So if you haven’t thought about how your website works on mobile, you may have missed out on a chunk of mobile-based customers. We however, recommend that you don’t just build a mobile website (we explain why here). You should also ask us about Google’s Accelerated Mobile Pages (AMP). We’re already seeing traction in mobile web design and the wonders it does for major online publishing companies around the world.
Minimise Page Loading Speeds
There are a number of ways to boost the visibility of your website for those all important Google searches, one being to get your page loading speeds to a minimum. Online shoppers typically won’t wait longer than 5 seconds for websites to load and your Google search ranking will suffer for it. But this is the ultimate challenge with web design: balancing high-quality design with minimal background processing. Because yes, high-resolution images, animated buttons and banners look great, but that’s a lot of data to load in any internet browser. So ask one of our web design and development champions for more tips on reducing page loading speeds for your website.
Tailored for the customer experience.
How can you best convey the experience of the sensory through your ecommerce website design? Does the quality of your website’s interface and user experience (UX) match up with the quality of your products? Is there a smooth and sensible navigation path that connects content throughout the sales funnel? Your website is a brand asset that should match up to the quality of products and services you provide? So consider beyond just skin-deep appearances for your ecommerce website – it’s about designing an experience that makes the user feel catered to.
Pioneer websites may have started out as digital extensions of shopfront displays. But now we’re at the cusp of virtual reality becoming a normality, which calls for an upgraded expectation of just looking pretty. Consumers more than ever are in need for an immersive experience – they want to touch, taste and experience your product or service. So your ecommerce website design should be doing more than just providing a conveyor belt experience. Sell the anticipation of these sensations; be it through crafted graphics, selected colours and schemes, a carefully planned user flow mapped out and considerations of all user touch points (mobile included!)