20 Statistics To Drive Your 2014 Marketing Strategy

January 16, 2014

Infographic by WebDAM summarises key 2013 stats to drive your 2014 strategy.

Greater resources and budget will be allocated to digital marketing with 55% of marketers increasing their digital budgets in 2013. Social media budgets will also double over the next 5 years.

Content is also key with 78% of CMO’s believing custom content is the future of marketing. Nearly 50% of companies now have content marketing strategies.

Blogging is highly important with B2B companies that blog generating 67% more leads than those that don’t.

Search is a key priority with 33% of organic traffic going to the 1st item listed and  72% of marketers planning to increase their PPC (pay per click) budgets in 2014.

Be sure to review the infographic and I hope this helps you with your 2014 planning!

2014 Marketing Statistics Infographic

Image credit: MHK Marketing, https://flic.kr/p/wpwz15

 

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