If you’re going to so much as touch Facebook, your business needs a social media marketing plan.
You’ve heard the line before, we’re sure: “Build it, and they will come.”
That’s a great line for a baseball movie, but a terrible way of going about online marketing. Especially when it comes to social media. Even if you know how to use these tools for yourself, you still need a social media marketing plan.
Basically, this means is making a summary of everything you plan to do and hope to achieve through social. It should include:
- Your target audience or demographic
- Your goals – short term, long term
- Your content types (video, live video, text posts, image posts, direct messaging…..)
- The platform/s you want to use
- The way these platforms integrate
- An editorial plan for each platform
Sounding complicated yet? Let’s break it down.
The first thing you want to work out is what are you are trying to achieve with your social media marketing. One trap you can easily fall into is “posting for posting’s sake”. This wastes time and resources. Sales, awareness, pIt could be to increase sales, or increase awareness of your brand and product, or even could be about creating a better customer experience.
Your target audience might seem obvious. But trying to get their attention isn’t. You need data. And it doesn’t have to be numbers– straight out of Google Analytics. You can spend a little time researching your existing by looking at reviews, asking for feedback, and looking at who else they follow on social media. And of course, what platforms they use. Once you know this, you’ll know have a better way forward.
Having said that, sometimes the type of content you create can dictate which platform you should use. If you have the capacity to create videos, Facebook and YouTube tend to be the way to go– maybe a web series is your thing! If your company is in the food, fashion, or consumer goods sector, Instagram is a must. And never diminish the effectiveness of blogs and Facebook text posts if you’re a non-visual company. With so many platforms, it’s vital that you have a fleshed out editorial calendar, so you can consistently deliver content.
Then your last worry, (and granted it’s a pretty big worry) is how to integrate all your chosen media platforms together and enhance your social media campaign as a whole, rather than just as individual parts. This is where you might need a bit of help with the plan. You see, social media marketing isn’t easy, but the huge benefit of having a company help you means we can deal with all the tough terrain and bumps in the road, leaving you to sit back and watch as your content is effectively delivered to your target audience.
So while “if you build it with a plan and deliver specialised content consistently they will come,” doesn’t have the same ring to it, let us prove to you that it works.
If you’re looking for a social media marketing plan, we’re here to help! Fill in the form below, and we’ll be in touch.