Dando at the dm Forum

The dm Forum is where professional marketers come to learn and grow. Exceptional speakers are complemented by thought-provoking discussion– and the latest instalment was no exception. February speakers brought insights…

Is Social A Ranking Signal?

Is your social media a ranking signal? We investigate.  There’s a lot of talk about Google and social. And we're not talking about Google+. We're talking about social followings and…

Fake News: What It Means For You

So, what exactly is fake news? And what does it mean for businesses and content producers? We investigate. News is not what it used to be. Back in the day,…

Your Social Media Marketing Plan: Get Serious About Success

If you're going to so much as touch Facebook, your business needs a social media marketing plan. You’ve heard the line before, we’re sure: “Build it, and they will come.”…

A Good Digital Marketing Plan: Your Next Investment

You need a digital marketing plan: it's the new necessity. Your business must be visible online. You have to maintain your online reputation as much, if not more, as your…

Social Media Marketing Campaigns: Serious Success Stories

The most important question to ask before starting your social media marketing campaigns.... "What do you want to achieve?"   It doesn’t have to be “more sales”.  It can be…

The Difference Between Email Marketing and Email Direct Marketing

What's the difference between email marketing and email direct marketing? Why the confusion?  There's only a one-word difference in the two practices. And that's a pretty good indicator of the…

Email Marketing Tips: Back To Basics

Campaigns stuck? Here are some email marketing tips to get them moving again! Maybe you’ve been there: you’ve crafted a marketing email, edited and re-edited every word. You’ve made sure…

What Is Search Engine Marketing?

What is Search Engine Marketing? And why do you need it? Search Engine Marketing (SEM)– in short– is how you get search engines to show your site first. And, in…

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