While you’re busy running around town catching Pikachus, Squirtles and Charmanders, creators and collaborators of the game, Nintendo, The Pokémon Company and Niantic, are celebrating. They’ve cracked the code to create one of the best game apps in the history of the mobile age. In just one week, they now have more daily active users than Twitter and a higher average user time than Facebook, Snapchat, Instagram and WhatsApp. While Millennials to Generation X-ers have been stuck to their smartphone screens since its release, others living outside the Pokémon universe are clueless.
What we can tell you is that Pokémon GO has championed what many brands can only wish they had thought of first. Just check out some of their medals so far:
- Nintendo cracks the mobile market
Nintendo have spent the last couple of years in the shadow of Sony’s PlayStation and Microsoft’s XBox in the home gaming console market. Meanwhile Nintendo DS devices were losing out to advancements in mobile technology that allowed for games with social and worldwide interactivity. But you know what now? They have just cracked the mobile gaming market – in one swoop.
- Nintendo’s investment turnover
While gameplay is free, dedicated players can make in-app purchases to gain extra items. With the success of the game model, Nintendo saw a jump in share prices of up to 25 per cent! Even though Nintendo only owns a third of The Pokémon Company, they’re looking to take in 30% of the games sales revenue. Now we’re waiting to see if the app will become its own social media and marketing platform.
- Appealed to the right audience
Anyone who owned a handheld console and played Pokémon over the years is vulnerable to any surge of the Pokémon franchise – which ranges from Generation X-ers to Millennials across the board. And guess what? It’s also the same audience are the most attached to their smartphones! The marrying of online maps and augmented reality features is gold. And hey, I guess we never really grow out of a good scavenger hunt – or interest in Pokémon.
- Getting users off the couch and into the real world
The Pokémon Go universe map is modelled after real places and points of interests. So players are forced to get up and visit these locations – by foot. We’ve already seen businesses within PokéStop range setting up lures modules in the game all day long – just to get foot traffic in the door. Cafés and restaurants are coming up winners, as wanna-be Pokémon Masters become customers – grabbing a coffee and a bite to eat while waiting on rare Pokémon appearances. Now we’re thinking that businesses may one day lure customers into their stores with branded PokéStops.
Look, we won’t be surprised if you’ve been sucked into the Pokémon GO movement as well – we know we’re in on it. Our office happens to be a Pokémon jungle with a multiple PokéStops and a Gym (dominated by the Blue Team currently) right outside our door. Some of the Pokémon you’ll find in the area are Venonat, Krabby, Horsea, Psyduck, Metapod, Pinsir and more (it’s cool being located by the riverside).
So if you’re willing to put your Pokémon Master skills on the line (and give your Fitbit a work out) feel free to wander by the office. We’ll play nice, we promise.
Lead Image Source: Eduardo Woo, https://flic.kr/p/HXJkVc