A Google by any Other Name
August 1, 2018
The ruler of the Internet is getting a makeover with its new advertising suite Apparently a change is as good as a holiday. But if you're running your own business…
Keep Your KPIs on the Prize
July 25, 2018
Why Key Performance Indicators are important for your Business Intelligence
The Three Little Gigs
July 20, 2018
The links between technology and animals Animals and technology rarely mix. You’ll probably be able to attest to this if you have ever tried to use a keyboard with a…
The Hero with a Thousand Spaces
July 11, 2018
Why the Glorious Blocks of Nothing on Your Website are Invaluable Taylor Swift once sang that she had a blank space, baby … and she’d write your name. In fact,…
Banking on it
July 3, 2018
There’s a new player in town ready to take on 'The Big Four' Starting a new business is never easy. You’ve got countless decisions, all with varying degrees of risk…
Know Your Binary
June 27, 2018
Why you should understand your competition "So it is said that if you know your enemies and know yourself, you will not be put at risk even in a…
The Law of the C++
June 20, 2018
Google's principles for artificial intelligence The concept of artificial intelligence is not a new one. For as long as technology has been around, there have been sceptics, opponents, and outright…
Leaders of the Flatpack
June 12, 2018
What the meeting of two major brands can teach you about knowing your audience It’s the kind of convoluted idea that is likely to give most people nightmares: taking one…
State of Play
June 6, 2018
How sports marketing can be a game changer Melbourne is the sporting capital of Australia—and, many would argue, even the world. Annually, the city hosts global attention-grabbing events like The…
If it Ain’t Broke, Don’t Flix it
May 30, 2018
Netflix shows just how effective traditional marketing methods can be It may have only been a ripple in time, but Netflix was recently the most profitable entertainment company around—worth more…
Toy Division
May 25, 2018
What toys can teach us about marketing Chances are you have been a child at some point in your life. So, you have most likely played with a toy…
Journey to the Centre of the Worth
May 23, 2018
The critical role of website navigation Have you ever taken a holiday with zero planning in place? In theory it seemed like a great idea—you were going to throw caution…
Like Sans Through the Hourglass
May 17, 2018
Why the fonts on your website are more important than you may think You'd be forgiven for thinking the plot of a daytime soap opera is made up on…
Cyber Security: the Force to be Reckoned With
May 9, 2018
Recently, Dando had the pleasure of working with Rachael Falk, cyber security advisor, on what cyber security looks like in the contemporary world, the steps we can take to stay…
A Bridge Too VAR
May 8, 2018
Should we use technology to officiate in sport? Last weekend saw the Grand Final of the domestic Australian Football competition, the A-League, between the Melbourne Victory and the Newcastle Jets.…
Let’s Get the Brand Back Together
May 3, 2018
A company brand is not something that can remain static. It constantly needs to be reinvented, otherwise it will become irrelevant and—even worse—unprofitable. Sure, you’ve got your biggies, like the…
The Mother of all Advice
April 26, 2018
At Dando, we love our mums. Some of us also love being mums—well, most of the time. Mother’s Day is just around the corner, and to celebrate, we want to…
Aged Care: A Digital Solution
April 9, 2018
We make new technology for one reason: to improve our lives. Whether we’re trying to make something easier, faster or safer—that is always the end goal. Health care is one…
Rank and File
April 6, 2018
Why ranking is so important for your website Let’s face it, the modern world is competitive. Whether you’re going for that job interview, lining up on the footy field, or…
Let’s Get Visual
March 21, 2018
How data visualisation can help your business Before we begin this blog, we just want to point out that we’re aware of the irony of writing about the benefits of…
There’s no Business like Intelligent Business
March 19, 2018
As much as we’d prefer it to be, Business Intelligence is not your business becoming so smart that it will take care of everything—so you can retire to a lavish…
Tables of Content
March 15, 2018
Nope, that’s not a typo in our headline. We didn’t mean to write a blog about the value of the contents page in a book (although we do find a…
Algorhythm
March 14, 2018
Artificial Intelligence meets songwriting Just when you thought autotune couldn’t infiltrate the realm of popular music anymore, it has been reported that a Chinese technology company is working on computer…
Keep Yourself Mobile
March 6, 2018
From this headline, you may be thinking Dando has suddenly morphed into a preachy, 24-hour gym. But don’t worry – while we do encourage you to get some exercise –…
Yabba Dabba DeLorean!
March 4, 2018
Fred Flintstone couldn't imagine anything like it. While he and Barney get their cars around with their bare feet, in the real world we’re getting closer and closer to…
DM D’n’M
February 28, 2018
It was a balmy Summer night in late February—probably one of the last few for the year. Sure, we could have been sunning ourselves on the beach, splashing around in…
Life’s a Breach
February 26, 2018
Data breach preparation and response guide released. Last week, the Office of the Australian Information Commissioner detailed the release of the document: Data breach preparation and response — A…
The Billboard of Rights
February 21, 2018
The notion of advertising has changed dramatically. Technology has subverted it, twisted it, and re-shaped it forever. However, these shifts have not altered the definition of advertising—it’s still about getting…
One Person’s Cache is Another Person’s Treasure
February 19, 2018
It’s like something out of Edgar Allan Poe’s The Tell-Tale Heart—or, you know, every horror movie ever made. You’re getting yourself ready for bed, completely exhausted from the day,…
A Little Birdie Told Me
February 12, 2018
As reported by Reuters, social network behemoth Twitter recently turned its first-ever profit—after an astounding twelve years in existence. While it may sound unfathomable, the hashtagging medium - where everyone…
Digi-tallies
February 7, 2018
Unless you’ve been living under a rock for the past few decades, you’ve no doubt heard of this thing called The Internet. And unless the space under your rock has…
Unlocking the eSafe
February 6, 2018
If you’ve glanced at your phone today you’re probably aware it’s the 6th of February, 2018. What you may not be aware of, however, is that it’s also a special…
Have A Very Merry Dando Christmas!
December 19, 2017
When you’re hard at work shaping the future it’s a bit tough to find time to look back. But we did! Not to be too self-congratulatory, but we did a…
The True Genius of Star Wars Marketing
December 14, 2017
Star Wars. Even if you haven’t seen it, I bet you can rattle off a list of its characters. And maybe give us a couple plot points. Who is Luke’s…
Change Your Password. Now.
November 30, 2017
sunshine 123456 qwerty admin dragon [pet’s name] + [year you were born] And of course…. Password123 If you’re using any of these guys to secure your information, we have a…
Amazon Arrives in Australia
November 23, 2017
It’s here. Amazon’s landed in Australia. The 23rd of November 2017, at 2pm: For every retailer, this will be a moment to remember. But whether it’s a day of…
What Nobody Tells You About Digital Marketing
November 21, 2017
Digital Marketing wrangles one of the most impossible beasts the world has ever seen. No surprises, then, that digital marketing holds its fair share of surprises. And has its fair…
Identifying Your Primary Persona
November 8, 2017
Dando – we are a full-service agency, yes, but we also do exorcisms. It’s true, you heathen! We purify identities and banish baddies. We replenish character and compel the good stuff.…
Generating Return From Social Media
November 2, 2017
Social media – it’s the world’s most well-attended party. But you’re standing on your lonesome by the punch you brought, wondering why no one’s danced with you. You’ve gone to…
The Ultimate eCommerce Checklist for Christmas
November 1, 2017
Christmas. 'Tis the season to seize opportunities. ‘Tis the season to maximise your sales – especially online. The great thing about buying online sometimes is it’s like buying yourself…
It’s all about the perfect experience
October 13, 2017
How Experience Packages On Winery Websites Earn Money And New Customers. In the last couple of years, we’ve been lucky enough to design and develop web platforms with ecommerce…
Social Media Marketing for Businesses: Get Your Audience
March 30, 2017
Social media marketing for businesses is now serious business. It’s longer just a goofy add-on– it’s a necessity. Brand favourability can be born or can die on social media. Social…
Your Mobile Content Marketing Strategy: Get The Basics Right
March 27, 2017
How do you create a mobile content marketing strategy? First, you must understand how content performs on mobile.... Smartphones are how the world connects. Regardless of your target market, you…
What is a Mobile App? Really?
March 23, 2017
What is a mobile app? What isn't a mobile app? What is a mobile app good for? Good questions! Here are the answers... The concept and understanding of what an…
Ecommerce Website Design For Form and Function
When you're starting with eCommerce website design, you're working with a mix of art and science. So your final design is worth as much consideration as you can give it.…
Digital Marketing Trends: Trending Now
March 22, 2017
Following digital marketing trends can help you sell more chips, meet more people, and close more deals. Here's how. Unlock your phone and it won’t be long before you come…
Designing a Website: For Marketing and Style
March 21, 2017
Today, designing a website is a crucial aspect of marketing a business. Yet, there are way too many websites that display seriously clunky web design. Your website needs to be…
The Search For New Customers: The Whole Journey
March 6, 2017
There was a time when finding a service involved flipping through a heavy old Yellow Pages. Now, your 100g smartphone that makes that whole operation obsolete– in coalition with Google,…
What is Custom Website Design?
March 2, 2017
What is custom website design? We walk you through the basics and the benefits. The benefits Custom website design is the process of creating a unique web page to…
The Benefits of Social Media Marketing
What are the benefits of social media marketing? Some old-school marketers see social media as a temporary fad to take advantage of while it’s here. But in reality, social media…
Digital Strategies: An Example for Execution
February 28, 2017
Looking for an example of a digital strategy that works? It helps to understand what goes into making one – that way you can make one that aligns your online…
Bulk Email Marketing: How to Avoid The Dangers
February 27, 2017
What is Bulk Email Marketing? And Why is It Dangerous? Bulk email marketing, in general, refers to when a mass email is sent to large email lists. It's a popular,…
Your Video Content Marketing Strategy: Get Started
You've got a content marketing strategy. But what about a video content marketing strategy? Videos are marketing gold– this almost goes without saying. They stand out on social media and…
Dando at the dm Forum
February 24, 2017
The dm Forum is where professional marketers come to learn and grow. Exceptional speakers are complemented by thought-provoking discussion– and the latest instalment was no exception. February speakers brought insights…
Is Social A Ranking Signal?
February 21, 2017
Is your social media a ranking signal? We investigate. There’s a lot of talk about Google and social. And we're not talking about Google+. We're talking about social followings and…
Fake News: What It Means For You
February 20, 2017
So, what exactly is fake news? And what does it mean for businesses and content producers? We investigate. News is not what it used to be. Back in the day,…
Your Social Media Marketing Plan: Get Serious About Success
February 17, 2017
If you're going to so much as touch Facebook, your business needs a social media marketing plan. You’ve heard the line before, we’re sure: “Build it, and they will come.”…
A Good Digital Marketing Plan: Your Next Investment
You need a digital marketing plan: it's the new necessity. Your business must be visible online. You have to maintain your online reputation as much, if not more, as your…
Social Media Marketing Campaigns: Serious Success Stories
February 16, 2017
The most important question to ask before starting your social media marketing campaigns.... "What do you want to achieve?" It doesn’t have to be “more sales”. It can be…
The Difference Between Email Marketing and Email Direct Marketing
What's the difference between email marketing and email direct marketing? Why the confusion? There's only a one-word difference in the two practices. And that's a pretty good indicator of the…
Email Marketing Tips: Back To Basics
Campaigns stuck? Here are some email marketing tips to get them moving again! Maybe you’ve been there: you’ve crafted a marketing email, edited and re-edited every word. You’ve made sure…
What Is Search Engine Marketing?
February 15, 2017
What is Search Engine Marketing? And why do you need it? Search Engine Marketing (SEM)– in short– is how you get search engines to show your site first. And, in…
What is Email Marketing? And what can you do with it?
February 13, 2017
In its principle, it is simple. In its execution, it is powerful. But what is email marketing, really? Email marketing uses the tools of email to deliver brand-promoting messages.…
Email Marketing Best Practice: Get It Right Or Get Fined
February 9, 2017
Learn what is best practice before you hit send. Email marketing is a tricky beast. While it is proven to be incredibly effective, it can be tough to fully comprehend…
What Is Social Media Marketing?
February 2, 2017
What is social media marketing? Right off the bat, the idea of social media marketing seems pretty simple. Many businesses hear social media marketing, and immediately think Facebook posts. And…
What is Content Marketing?
Content Marketing: it seems like such a vague, empty concept. But, when done in a targeted manner, it’s anything but. But before we get ahead of ourselves, let’s lay down…
What Is A Digital Strategy?
Digital strategies - by now everyone has heard of them, but does anyone really understand them fully? The question of what actually is a digital strategy is one that comes…
What is Online Marketing?
January 31, 2017
Online marketing is a set of practices that maximise your brand. And not just the web presence of your brand. It’s everything from your word-of-mouth reputation to your bottom line.…
AMP: More Than The News
January 23, 2017
A whole bunch of your favourite websites have been struck by lightning. Now, the fastest loading pages are marked through search with a tiny little bolt and the letters “AMP”.…
Conversion Rate Optimisation Marketing: Get It Working For You
January 18, 2017
Conversion rate optimisation (CRO) marketing is critical for a successful inbound marketing campaign. It’s sad to think that you’ve put precious time and effort to get your website seen by…
What does an SEO Expert do?: Search Optimisation Best Practice
When it comes to SEO –search engine optimisation– there's the good... And then there's the "starts off good but gets blacklisted by Google in a month's time". An SEO strategy…
Search Marketing Trends For 2017
January 10, 2017
Google ain’t what it used to be…. Because we don’t Google like we used to do. As a result, search marketing is getting an overhaul– right now! That overhaul can…
The Secrets of Santa Marketing
December 20, 2016
You’ve probably heard the myth: Coca Cola invented Santa. He's a puppet for their nasty corporate agenda, and his primary job is not to deliver presents... But to sell sugar-laden…
2016: What Happened?
2016... Wow. How do you top a year like this? When we look back on this year, we can't help but smile, shake our head, and smile again. There were some…
3 Digital Punches You Need To Know For 2017
Cheers to more exciting things to evolve your business in Digital and Tech for the New Year! Take a pick from our top 3 tips. Sometimes, you have to let…
Ecommerce Slays With AfterPay And zipPay
December 19, 2016
Thanks to layby and consumer credit, we’ve seen consumer spend churn through even the worst of economic downturns around the world. And with the unstoppable growth of shopping online, layby is…
Community Collaborations For The Win!
The end of the year has many of us reflecting on what we’ve accomplished, what we care about and our goals for the coming year. In 2016, it became clear…
Magical Brand Lands
December 13, 2016
The annual Google Santa Tracker is here! It’s just one of many ways to evolve brand experiences and pave the way for continued business growth – and you can do…
Power Partnerships Create Power Plays
December 12, 2016
Ovarian Cancer Research Foundation (OCRF) has amassed big support in the community thanks to their instrumental partnerships. Here’s what you can learn from them. It warms our hearts when people…
‘Insta-inspo’ to ‘Insta-shop’
November 23, 2016
Shopping online is no big deal to savvy consumers of today. But for the little brands, breaking the fourth wall on Instagram will open a big window of opportunity. More…
When Silver Turns to Gold
November 18, 2016
Alchemy is often invoked when magic happens and at the Ovarian Cancer Research Foundation (OCRF) Silver Style cocktail party, there was certainly magic in the air. When the…
What’s Really Going On
November 15, 2016
A lot's been going on this past week. We all know that. So that's why we decided we'd distill down the biggest tech stories for you because, really, you can't…
App Development Trend Alert: Integration
November 11, 2016
Here's one new trend to shape the future of app development. Rising numbers of smartphone users are tired of apps. Or – more specifically – tired of shifting between apps.…
Get Found With Search Engine Marketing
November 10, 2016
How do you get found by new consumers? Do you get found?Are you worried about your website traffic– or the quality thereof? If so, you need to start thinking about…
Boost Your AdWords With Expanded Text Ads
October 31, 2016
We’ve got some fresh data for you! And nestled within that data is some very good news for those who advertise on AdWords. Our new data on the Expanded Text…
What is Digital Marketing?
What is digital marketing? Understanding the individual components can make all the difference. Digital marketing is more than social media. It is any kind of marketing done in the digital…
Google’s Gold Mine for ‘Unskippable’ Ads
October 28, 2016
Gold hunters of marketing land, bring your shovels over here. We’ve picked up a nugget or two – or five – from Google’s data mine of consumer insights. If you…
3 Things Your Ecommerce Website Design Is Missing
October 24, 2016
Let’s face it. You don't need bricks and mortar and a ‘We Are Open’ sign to call yourself a store these days. Thanks to the internet, products and services are readily…
Tesla Takes Charge
October 18, 2016
Tesla is tapping into the value of the reliable battery. Maybe Samsung should take heed…. Forgive us if this sounds like a Seinfeld monologue, but batteries....Batteries don't get a lot…
Facebook’s Future is Virtual Reality
October 12, 2016
Facebook plans to make virtual reality more than mainstream: it plans to make it second nature. Facebook has changed the way that its 1.71 billion users communicate. It has brought…
Google Launches Penguin 4.0
Google’s new Penguin update makes it easy to recover from spammy links by updating in real time. Penguin is now part of Google’s core search algorithm. The core search algorithm…
PPC Marketing: Getting it Right
October 11, 2016
Are you thinking about PPC marketing for your business or product? Let’s start with the basics: what is PPC marketing? Basically put, PPC means “pay per click”: you’re only charged…
Search Engine Marketing: How to Get Found
If you want to be found by the right people, you need to start thinking about search engine marketing. Don’t underestimate how important this is: Google processes over 3.5 billion…
Email Marketing: Thinking Outside the Inbox
October 7, 2016
It's in your pocket almost always. And when it's not, it's next to your bed. You might ignore it, but it's always there. Since smartphones became the norm, email marketing…
Championing Social Media Optimisation
Does it feel like social media is “taking over [your] life” at times? For your business, this consumer trend is a huge window of opportunity to optimise your social media…
Secrets Of A Digital Marketing Agency
October 6, 2016
You’ve probably heard about various digital marketing agencies popping up left, right and centre in and around Melbourne. But we’ve found that not many of their clients understand what digital…
Why You Need a Content Strategy
So you have a great website. But nobody's visiting. Sounds like you need a content strategy.... But wait, what's that? A content strategy guides how you generate written and visual…
Social Media Marketing: What You Need To Know
October 5, 2016
A few years ago, you could dismiss social media as just a toy, offering limited benefits to brands outside the PR space. But now the evidence is stacking up against…
The Importance of A Digital Strategy
October 4, 2016
A digital strategy isn’t a luxury, it’s an essential. And here’s why. Are you spending time or money on your digital presence? Facebook boosting, your website, your email marketing? Without…
The Meaning of Digital Marketing
October 3, 2016
There will never be a complete or final definition of digital marketing. Most attempts to nail down this definition are going to be inadequate, as digital marketing can really be…
Mobile: An underdog no more
September 28, 2016
As everyday people become more accustomed to getting what they want, when they want it on mobile, AFL have stayed on their toes in order to keep up. There’s no…
AdBlockers: What They Mean For Your Content Strategy
September 21, 2016
Facebook has a vested interest in defeating Adblocker. And Adblocker has hoards of crowd-sourced intellect from the people-against-advertising movement. So while the two are locked in battle, and you're worried about…
Instant is Better
September 15, 2016
There are entire enterprises built around instantaneity. And we’re not talking about Maggi Noodles (unfortunately). We’re talking more Snapchat, more Instagram. Speed is a hot commodity in the social space:…
Bigger, better Google Ads for your business
September 14, 2016
The biggest change to Google's AdWords in 15 years is here. The new Expanded Text Ads (ETAs) are now live. On the surface, it looks like Google has made a…
B(r)ands: Marketing Lessons from Musicians
September 12, 2016
People fall in love with musicians. Or, more specifically, they fall in love with the image of musicians. This focus on image, and the constant honing of this image, makes…
#Hashtag Etiquette in Social Media Campaigns
September 7, 2016
Here at Dando, we like our content and design to be neat, tidy and easy on the eyes. So when we see social media campaign posts polluted with #Hashtags, we…
Release the Uber-bots!
August 25, 2016
Imagine your Uber ride pulling up in front of you – driverless. Would you get in? Self-driving cars are a reality, and mega-start up Uber is making a bold bet…
Viral Gold For Aussie Olympian Sawan Serasinghe
August 18, 2016
Aussie Olympian, Sawan Serasinghe has done something most brands find impossible on social media. Yes, he’s gone viral. If you’ve been following him on Facebook, Twitter, Instagram or Snapchat, you…
Getting on the ‘Gram
August 15, 2016
Hey, it's us with another update about social media: Instagram to be specific. Yes, you’re right: social media platforms get updated all the time. But this time it's different. This time,…
The Gold Medal for Digital Security
August 10, 2016
Well, we've got to congratulate the Census for drowning out the Olympics chatter at the water cooler this morning. While the whole operation certainly isn’t going to earn any gold…
Census and Security
August 9, 2016
So you've heard about the Census. And #CensusFail. What about #CensusFail2016? Are you angry? Confused? Here are the three big changes that have got privacy advocates up in arms. Firstly, IT’S…
The Olympics In The Digital Age
August 8, 2016
With each Olympic season, every host country, sponsor and athlete pulls out all the stops to make a mark on sporting history. But four years is a long time in…
Happy 25th Birthday First-Website-Ever!
August 6, 2016
Happy 25th Birthday, <info.cern.ch> ! It was 25 years ago today that the website was born…ok, born might be simplifying things a bit but then again, websites were pretty simple…
Digital Marketing is an Olympic Effort
August 4, 2016
Digital marketing is not for the faint-hearted. It’s a long and hard grind to the top and no one understands that better than an Olympic athlete. A high-profile sportsperson is…
What Melania Trump and Your Web Content Have In Common
July 21, 2016
Here’s something you didn’t expect from the Republican National Convention: an insight into digital marketing. With her Michelle Obama copycat speech, Melania Trump confirmed a truism for us, and that…
How Pokémon GO Caught Us All
July 18, 2016
While you’re busy running around town catching Pikachus, Squirtles and Charmanders, creators and collaborators of the game, Nintendo, The Pokémon Company and Niantic, are celebrating. They’ve cracked the code to…
Pokémon GO!: Nintendo’s Final Form?
July 14, 2016
Just when we thought we’d heard the last of Nintendo, Pokémon GO has thrown us back to their gaming glory days. Pokémon GO saw more than 10 million downloads within…
Text Me Maybe: The Text Message Revived?
June 24, 2016
Text or call? Google’s about to give you the option to SMS straight from AdWords. It’s a kind of mutual understanding: call is more personal than text. Many businesses use text…
Can’t Escape Facebook’s Net(work)
June 20, 2016
People used to be able to log out of Facebook if the constant status updates, or incessant Farmville notifications were getting to you. If the ads and the clutter were becoming…
When Emails Get Personal
June 17, 2016
When customers subscribe to your e-mailing lists, they want to hear from you. Giving an email address is the equivalent of over a business card and saying, “Hey, call me sometime!”…
Google’s New Maps Monopoly Board
June 14, 2016
Google's changing the game with its new promoted pins: here's how you can collect your $200 as you pass Go.* Mobile searches are going nuts (i.e. skyrocketing). Google's talking trillions,…
Why Google Doesn’t Care How Popular You Are
June 10, 2016
At Dando, we’re always looking out for updates by our internet overlord, Google, to upgrade our work for clients. But there’s one that seems will never see the light of…
Dando Day June: Evolving Agency Practices
June 9, 2016
It was another dandy Dando Day on Friday last week. The sun was out, the air was crisp, and the team was fired up and ready for another phase of…
The Need For Mobile Site Speed
June 2, 2016
The digital world is kind to revvheads. Staying ahead of the pack, and keeping up your only two options. Which would be brutal, if it weren’t so much fun. One…
If we put Dando Day on a t-shirt
June 1, 2016
Once again, we’re crossing off another month for 2016 – and that means another Dando Day is on its way. Leading up to each Dando Day, we find ourselves reflecting…
Making Friends With Robots: Facebook Messenger’s Future
May 16, 2016
We really don’t want to sound like a line out of a scary science-fiction film…. But the robots are coming. Specifically chat bots. And they’re going to be contacting you…
Email Direct Marketing: Our Porsche 911
Everyone needs their ol’ reliable, and that ol’ reliable doesn’t mean you’re not driving in the fast lane, heading towards the future. Take the Porsche 911. In its fifty years of existence,…
bAdWords: Google AdWords bans payday loans
May 13, 2016
If your product could be labelled “dangerous", you probably can’t advertise it through Google AdWords. What comes to mind are the usual suspects: guns, explosives, drugs…. And payday loans. Google…
The Gboard: Your New Favourite Keyboard
When there are more smartphones in use than the people on the planet, you can bet that brands are scrambling for a way to get onto your device’s screen, and…
Link Building: A Long Swim, But A Glorious Win.
May 10, 2016
Link building is a slow strategy. Does the thought of waiting make you want to abandon it? Read this, and you'll feel better. Link building is the blood that runs through the veins of…
Good To Hear From You: Email Marketing
When customers subscribe to your e-mailing lists, they want to hear from you. Customers giving you their email address is the equivalent of them handing over their business card and…
How MSN Messenger Got Marketing Right And Wrong
May 9, 2016
MSN Messenger may be dead, but its legacy lives on in today’s social media platforms and digital marketing. Just over a decade ago, the highly anticipated launch date of the…
Dando for Dads Group
April 18, 2016
These days, seeing a father walking with a pram might not be such a spectacle. But 104 men with prams marching through the streets of Ringwood is certainly a sight to…
Dando Day April 2016
At our last Dando Day in March, we paid tribute to the fact that the digital world moves faster than a cheetah with a jetpack; and yes, that's a metaphor for hella fast.…
The Rise of Snapchat for Marketing
April 15, 2016
It’s a strange, but somewhat amusing idea that an app built by frat brothers to address the complications of sexting has become the next powerful business tool. No need to…
More Than Skin Deep
April 5, 2016
The digital world is a tough place to survive. It’s so exhausting, that at the age of fifteen, Google AdWords is already in need of a facelift (not even its…
The New Keys to “Search Optimisation”
March 31, 2016
We cringe when we see webpages that make blantant and awkward attempts to cram keywords into their text. Just by looking at your top 10 links on any Search Engine…
Instagram Adopts An Algorithm
March 23, 2016
Lots of people are angry about the imminent changes to Instagram's feed. But I guess we should have seen it coming... Apparently, chronology is out of fashion... First it was…
AMP Explained
March 17, 2016
Attention all website managers! The Grand Overlord of the Internet (Google) has introduced a new project. It’s called Accelerated Mobile Pages, or “AMP” for short, and it’s going to be…
That Winning Feeling
March 16, 2016
Think of that beautiful chime that rings for every coin you collect in Super Mario Bros. – isn’t the experience much more fun and exciting with sound effects on? Such…
The Enormous, Mythical, Three-Headed Dog of Employee Distractions
By now, we’re all aware that Facebook is an evil tool that has brought no profit or improvement to the lives of anyone but its ruthless founder, Mark Zuckerberg. So…
Dando Day
March 9, 2016
Friday 4th March, 2016 At Dando, we love Fridays. And not because– as was keenly observed by the greatest thinker of our time, Rebecca Black– it means that tomorrow is…
Wander Victoria
February 29, 2016
If you've had a snoop around the Dando website before, you might have seen the work we've done for Montalto Vineyard and Olive Grove. One of our goals with their website…
A Facebook Facelift For Video
February 24, 2016
As much as Facebook likes to portray itself as friendly and approachable, the company has been working hard to shed its chill-dude social space exterior. Facebook wants to be a…
Leaving the Desk Top: Apps in the Classroom
February 22, 2016
Believe it or not, iPads are now as common as text books in primary school classrooms. Kids these days have moved on from the whiteboard and are learning in a…
A Game Changer For Australian Students
Newsflash for the oldies who haven’t been an awkward pubescent teenager in the last 10 years: Mobile devices are no longer just for the rich kids at school. Not only have these…
In-App Traps: Steps To Avoid Them
February 17, 2016
In 1977, McDonalds started selling the Happy Meal. By adding a toy to their usual food offering, and packaging it all together in a bright red box, they targeted children. There…
The Weird World of Mobile Dating
It’s easy to be one of the Valentine’s naysayers. "It’s just another Hallmark Holiday,” they say. It’s the same engagement people have with dating apps: haven’t you heard that “nobody…
Survive the Cull
All the way back in 2009, Apple trademarked the phrase, “there’s an app for that.” It was true back then, when there were only a mere 450 000 apps in…
In-App Purchases: How To Prevent Them Completely
In-App purchases have become a major issue for parents in the digital age. The problem is this: it's too easy for your kid to make them. And without the proper…
LinkedIn’s Logical Fail
January 27, 2016
One reddit user writes: I just sent "Dear Guy," as a message to a prospective employer... Thanks LinkedIn! Crappy Design is one of my favourite subreddits. It's a self-parodying homage…
Need Some Insight?
January 15, 2016
For every problem, there are a whole host of digital solutions. The solution might be simple, and well-established. Or it might be complex, and as yet undiscovered. So, it makes…
Oh Google, Will Your Wonders Never Cease?
Over the last month, Google announced two important updates that are of particular importance. Firstly, is your website HTTPS enabled? Simply type “https://“ in front of your website URL in…
There’s a Wolf at the Door of Your Bricks-and-Mortar
January 14, 2016
We all know that sticks and straw can’t hold together a business. But these days, when many retail giants have no stores, can you really just rely on bricks and…
How to Turn Paper into Money
Gift cards can cost you literally nothing. If you pay close attention to your calendar, you can maximise profit without actually giving anything away. Gift cards have a long list…
Five Ideas For Famous Events
Vineyards make amazing venues for your events. But they are more than the wine they produce. If you're a winery looking to raise profits in the off-season, or you're just…
You Actually Didn’t Look Better Online
January 13, 2016
Your first date is already over, and you didn’t even know you were there. And guess what? You got dumped. I know. Already. I’m sorry. Is your website getting the…
What We’re Actually Doing to Your Website
January 30, 2014
What do the terms “designer” and “developer” actually mean? And how do these designers and developers actually put together your end product? Michelle from our marketing team interviews lead developers…
Don’t Send Another Email Until You’ve Read This
January 29, 2014
If you’re reading this, we can make this assumption about you: you’ve read or receive an email on your mobile today. Or at least you have in the past 24 hours.…
20 Statistics To Drive Your 2014 Marketing Strategy
January 16, 2014
Infographic by WebDAM summarises key 2013 stats to drive your 2014 strategy. Greater resources and budget will be allocated to digital marketing with 55% of marketers increasing their digital budgets in 2013.…
Global Digital Statistics 2014
January 10, 2014
Check out detailed global digital statistics for 2014 including internet, mobile & social penetration. Stats are also broken down for major countries including Australia. Social, Digital & Mobile Around The…
Life in 2D: The Rise of Flat Design
December 4, 2013
What is flat design? In the last couple of years we have seen a shift from 3D, skeuomorphic interface design, to flat, minimal design - a design trend currently known…
Hottest B2B Lead Generation Tactics for 2014
December 3, 2013
Generating quality leads is a high priority for any business especially B2B marketers. This excellent infographic by Placester sites this as the biggest challenge B2B marketers are facing. It shows…
SoDA 2013-2014 Digital Trend Predictions
November 11, 2013
The second SoDA (Society of Digital Agencies) for 2013 is out now. The report includes 22 essays, 18 case studies and 2 detailed interviews with brand leaders. A lot to…
What’s so great about SASS?
October 22, 2013
So maybe you’ve heard of this thing called SASS? Maybe you know about it already and you can rock the functions like a sassy master? For the readers who don’t…
The importance of a Functional Spec
September 27, 2013
Why a functional specification document is crucial to good development. A Functional Specifications Document is one of those things that developers tend to hate writing and clients tend to struggle…
The Extra Potato Cake
September 20, 2013
I remember when fish and chips were a normal and acceptable take away food, eaten once a week; either shared with school mates before the train ride home, on weekends…
Everyone’s A Human
August 30, 2013
Humans made technology, so technology should feel as real and responsive as the person who created it. If using your online services feels like interacting with an alien, we've got…
We Don’t Build Mobile Websites
August 27, 2013
As a digital agency one of our biggest new business ‘hooks’ is to ask potential clients if their current website is mobile friendly. “Did you know,” we say, “that 51%…
What’s in a name?
August 16, 2013
Choosing the name Dando Choosing the Dando name was an easy process for the team, but Dando has a very deep and personal meaning for me. The effort and energy…
