Online marketing is a set of practices that maximise your brand. And not just the web presence of your brand. It’s everything from your word-of-mouth reputation to your bottom line. The web is a powerful tool– don’t fall into the trap of thinking this discipline is just a few Facebook ads.
Online marketing starts with a strong website.
Ever Google searched a brand, found their website….. And then navigated away the moment you got there? An outdated website can really impact the relationship you have with a brand! And– especially in the case of eCommerce sites– can lose you customers on a disastrous scale.
Another common reason for engagement loss is this: you had to wait for ages for it to load and you ran out of patience. You can run the best marketing campaign in the country, but if you send them to an ineffective website, you’re still losing. You’ll lose cash, too.
So, your site needs to be fast. This is especially important when it comes to mobile visitors, who are now the majority. Don’t underestimate how important this is: Google uses site speed to decide how your site ranks in search results. Nowadays, there is technology that can make your site load seemingly instantly via mobile– the solution is out there.
User experience is at the absolute forefront of online marketing. You need to guide your consumers through from awareness to sale. But they won’t know what you want them to do unless you tell them. They point where they find this out is the call-to-action. This appears both on your website itself, and the advertising that leads to your website. The best campaigns have clear, tempting call-to-actions. And they have clear objectives. So, what do you want your prospects to do?
If you want them to talk to you, you need contact buttons strategically positioned on your website is essential. If you want them to buy something, you need to remove all the hurdles to do so. You don’t even need to ask why we spend so much more frequently when we use the PayWave function on our cards: it’s just so easy to do it! There are a whole series of techniques that we use to make your online store user-friendly. And there are a whole series of techniques we use to make sure your call-to-actions are met with enthusiasm. We call this all conversion-rate optimisation, and it is one of the most vital components in online marketing. Regardless of whether you have an online store.
Driving traffic, engaging that traffic, and generating revenue from them is a delicate process. Online marketing has so many offshoots that it can be hard to see the tree for the leaves. Dando helps you get the clarity you need so your brand can perform at its best. Getting the best ROI from your website all starts with a conversation. Or an email. Fill in the form below or give us a call right away! We’ll get things started.